Selecting physiological features for predicting bidding behavior in electronic auctions

Title
Selecting physiological features for predicting bidding behavior in electronic auctions
Publication Date
2016
Author(s)
Muller, Marius B
Adam, Marc T P
Cornforth, David J
Chiong, Raymond
( author )
OrcID: https://orcid.org/0000-0002-8285-1903
Email: rchiong@une.edu.au
UNE Id une-id:rchiong
Kramer, Jan
Weinhardt, Christof
Type of document
Conference Publication
Language
en
Entity Type
Publication
Publisher
IEEE
Place of publication
United States of America
DOI
10.1109/HICSS.2016.55
UNE publication id
une:1959.11/61470
Abstract

Affective processes play an important role in determining human behavior in auctions. While previous research has shown that physiological measurements provide insights into these processes, it remains unclear which of the many features that can be computed from physiological data are particularly useful in predicting human behavior. Identifying these features is important for gaining a better understanding of affective processes in electronic auctions and for building biofeedback systems. In this study, we propose a new approach to identify physiological features for predicting auction behavior. We apply an Evolutionary Algorithm in combination with either the Multiple Linear Regression or Artificial Neural Network models to select physiological features and assess their predictive power. To test the approach, we use a unique dataset of participants' auction decisions and their synchronously recorded electrocardiography data. Our results show that the approach is able to identify subsets of physiological features that consistently outperform other physiological features.

Link
Citation
Proceedings of the Annual Hawaii International Conference on System Sciences, p. 396-405
ISBN
9780769556703
Start page
396
End page
405

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