Predicting rating polarity through automatic classification of review texts

Title
Predicting rating polarity through automatic classification of review texts
Author(s)
Budhi, Gregorius Satia
Chiong, Raymond
( author )
OrcID: https://orcid.org/0000-0002-8285-1903
Email: rchiong@une.edu.au
UNE Id une-id:rchiong
Pranata, Ilung
Hu, Zhongyi
Type of document
Conference Publication
Language
en
Entity Type
Publication
Publisher
IEEE
Place of publication
United States of America
DOI
10.1109/ICBDAA.2017.8284101
UNE publication id
une:1959.11/61449
Abstract

Online reviews and ratings are important for potential customers when deciding whether to purchase a product or service. However, reading and synthesizing the massive amount of review data, which is often unstructured, is a huge challenge. In this study, we investigate the use of machine learning models to predict rating polarity (positive, neutral or negative) through automatic classification of review texts. We apply various single and ensemble classifiers to identify rating polarity of reviews from the 2017 Yelp dataset. Experimental results show that the linear kernel Support Vector Machine, Logistic Regression and Multilayer Perceptron are among the three best single classifiers in terms of accuracy, precision, recall and F-measure. Their performances can be further improved when used as base classifiers for ensemble models.

Link
Citation
2017 IEEE Conference on Big Data and Analytics, ICBDA 2017, Proceedings, p. 19-24
ISBN
9781538607909
9781538607893
9781538607916
Start page
19
End page
24

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