Public support for renewable energy: Do values matter? - Study 2: Values typology for renewable energy support

Author(s)
Phillips, Keri Louise
Hine, Don
Phillips, Wendy
Publication Date
2020-08-31
Abstract
This study created a typology of participants based on their personal values and investigated whether climate change beliefs, climate change concern, energy preferences, and support for a 50% renewable energy target (RET) vary as a function of values-type. Australian residents (N = 633) completed Schwartz’s (2017) Personal Values Questionnaire (PVQ-RR) and rated their climate change beliefs, concern about climate change, energy source preferences, and 50% RET support. Latent profile analysis identified four values-based segments based on participants’ PVQ-RR scores: Free-Spirits (12%), Power-Achievers (28%), Traditionalists (16%), and Normatives (44%). Multivariate analysis of variance indicated that the Free-Spirits group expressed stronger belief in anthropogenic climate change and greater climate change concern than the Power-Achiever and Traditionalist groups. Free-Spirits also expressed stronger preferences for solar energy and weaker preferences for coal than Power-Achievers, and greater support for the 50% RET than the Power-Achiever and Traditionalist groups. These results indicate that a values-based typology may be useful to understand the roots of climate change concern and energy preferences, as well as how to best engage with each segment within the typology.
Link
Publisher
University of New England
Title
Public support for renewable energy: Do values matter? - Study 2: Values typology for renewable energy support
Type of document
Dataset
Entity Type
Publication

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