Adoption of Internet Purchase of Products and Services by Indian Women Residing Globally

Abstract

Despite the enormous increase in the technological aspects of the information technology in today's world, adoption of purchase of products and utilization of services on internet are still at infancy. The present research makes an attempt to empirically investigate the adoption of internet purchases with reference to the country of residence and culture in the country of residence of Indian women residing currently in four different counties apart from India. Results indicate that internet purchases are influenced by intention of internet purchases and the country of residence. Culture in the country of residence on its own has no significant impact on adoption of internet purchases. However, the interaction of country of residence with the prevailing culture in the country of residence influences the adoption of purchase of products and utilization of services on the internet. Further more, adoption of internet purchases vary depending upon the type of products and services purchased or utilized by Indian women residing in different countries.