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https://hdl.handle.net/1959.11/5663
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Adapa, Sujana | en |
local.source.editor | Editor(s): Daniela Spanjaard, Sara Denize and Neeru Sharma | en |
dc.date.accessioned | 2010-04-20T15:06:00Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | ANZMAC 2008: Australian and New Zealand Marketing Academy Conference Proceedings - Marketing: Shifting the focus from mainstream to offbeat | en |
dc.identifier.isbn | 1863081445 | en |
dc.identifier.uri | https://hdl.handle.net/1959.11/5663 | - |
dc.description.abstract | One of the basic elements of the marketing theory is the concept of customer perceived value (CPV) and is often regarded as essential for the success of any business. The concept of CPV has been a growing interest among both marketing academics and practitioners in the marketing literature. Though CPV plays a pivotal role within the exchange concepts of marketing, only a few articles have studied perceived value as a focal construct as wide variation prevails in linking the concept to other constructs. The aim of the present paper is to find how customers’ perceive the value of internet banking when integrated as an offering in multichannel environment and its impact on their continued usage intentions across the post-purchase stage of the decision making process. Therefore, the present paper develops a conceptual model that links CPV and its antecedents specific to the Australian context. | en |
dc.language | en | en |
dc.publisher | University of Western Sydney | en |
dc.relation.ispartof | ANZMAC 2008: Australian and New Zealand Marketing Academy Conference Proceedings - Marketing: Shifting the focus from mainstream to offbeat | en |
dc.title | Customer Perceived Value of Internet Banking in Australian Context: A Conceptual Model Development | en |
dc.type | Conference Publication | en |
dc.relation.conference | ANZMAC 2008: Australian and New Zealand Marketing Academy Conference | en |
dc.subject.keywords | Marketing Measurement | en |
local.contributor.firstname | Sujana | en |
local.subject.for2008 | 150504 Marketing Measurement | en |
local.subject.seo2008 | 910403 Marketing | en |
local.profile.school | UNE Business School | en |
local.profile.email | sadapa2@une.edu.au | en |
local.output.category | E1 | en |
local.record.place | au | en |
local.record.institution | University of New England | en |
local.identifier.epublicationsrecord | pes:6805 | en |
local.date.conference | 1st - 3rd December, 2008 | en |
local.conference.place | Sydney, Australia | en |
local.publisher.place | Penrith, Australia | en |
local.peerreviewed | Yes | en |
local.title.subtitle | A Conceptual Model Development | en |
local.contributor.lastname | Adapa | en |
dc.identifier.staff | une-id:sadapa2 | en |
local.profile.orcid | 0000-0002-4385-1783 | en |
local.profile.role | author | en |
local.identifier.unepublicationid | une:5797 | en |
dc.identifier.academiclevel | Academic | en |
local.title.maintitle | Customer Perceived Value of Internet Banking in Australian Context | en |
local.output.categorydescription | E1 Refereed Scholarly Conference Publication | en |
local.relation.url | http://trove.nla.gov.au/work/31912208 | en |
local.relation.url | http://www.anzmac2008.org/_Proceedings/Index.html | en |
local.conference.details | ANZMAC 2008: Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008 | en |
local.search.author | Adapa, Sujana | en |
local.uneassociation | Unknown | en |
local.year.published | 2008 | en |
local.date.start | 2008-12-01 | - |
local.date.end | 2008-12-03 | - |
Appears in Collections: | Conference Publication UNE Business School |
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