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Title: Customer Perceived Value of Internet Banking in Australian Context: A Conceptual Model Development
Contributor(s): Adapa, Sujana  (author)orcid 
Publication Date: 2008
Publisher: University of Western Sydney
Place of Publication: Sydney, Australia
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ISBN: 1863081445
Source of Publication: ANZMAC 2008: Australian and New Zealand Marketing Academy Conference Proceedings - Marketing: Shifting the focus from mainstream to offbeat
Abstract: One of the basic elements of the marketing theory is the concept of customer perceived value (CPV) and is often regarded as essential for the success of any business. The concept of CPV has been a growing interest among both marketing academics and practitioners in the marketing literature. Though CPV plays a pivotal role within the exchange concepts of marketing, only a few articles have studied perceived value as a focal construct as wide variation prevails in linking the concept to other constructs. The aim of the present paper is to find how customers’ perceive the value of internet banking when integrated as an offering in multichannel environment and its impact on their continued usage intentions across the post-purchase stage of the decision making process. Therefore, the present paper develops a conceptual model that links CPV and its antecedents specific to the Australian context.
Conference Name: ANZMAC 2008: Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008
Publication Type: Conference Publication
Keywords: Marketing Measurement
Fields of Research (FOR): 150504 Marketing Measurement
Socio-economic Objective (SEO): 910403 Marketing
HERDC Category Description: E1 Refereed Scholarly Conference Publication
Peer Reviewed: Yes
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Appears in Collections:Conference Publication
UNE Business School

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