Customer Perceived Value of Internet Banking in Australian Context: A Conceptual Model Development

Title
Customer Perceived Value of Internet Banking in Australian Context: A Conceptual Model Development
Publication Date
2008
Author(s)
Adapa, Sujana
( author )
OrcID: https://orcid.org/0000-0002-4385-1783
Email: sadapa2@une.edu.au
UNE Id une-id:sadapa2
Editor
Editor(s): Daniela Spanjaard, Sara Denize and Neeru Sharma
Type of document
Conference Publication
Language
en
Entity Type
Publication
Publisher
University of Western Sydney
Place of publication
Penrith, Australia
UNE publication id
une:5797
Abstract
One of the basic elements of the marketing theory is the concept of customer perceived value (CPV) and is often regarded as essential for the success of any business. The concept of CPV has been a growing interest among both marketing academics and practitioners in the marketing literature. Though CPV plays a pivotal role within the exchange concepts of marketing, only a few articles have studied perceived value as a focal construct as wide variation prevails in linking the concept to other constructs. The aim of the present paper is to find how customers’ perceive the value of internet banking when integrated as an offering in multichannel environment and its impact on their continued usage intentions across the post-purchase stage of the decision making process. Therefore, the present paper develops a conceptual model that links CPV and its antecedents specific to the Australian context.
Link
Citation
ANZMAC 2008: Australian and New Zealand Marketing Academy Conference Proceedings - Marketing: Shifting the focus from mainstream to offbeat
ISBN
1863081445

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