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|Title:||Customer Perceived Value of Internet Banking in Australian Context: A Conceptual Model Development||Contributor(s):||Adapa, Sujana (author)||Publication Date:||2008||Publisher:||University of Western Sydney||Place of Publication:||Sydney, Australia||Handle Link:||https://hdl.handle.net/1959.11/5663||ISBN:||1863081445||Source of Publication:||ANZMAC 2008: Australian and New Zealand Marketing Academy Conference Proceedings - Marketing: Shifting the focus from mainstream to offbeat||Abstract:||One of the basic elements of the marketing theory is the concept of customer perceived value (CPV) and is often regarded as essential for the success of any business. The concept of CPV has been a growing interest among both marketing academics and practitioners in the marketing literature. Though CPV plays a pivotal role within the exchange concepts of marketing, only a few articles have studied perceived value as a focal construct as wide variation prevails in linking the concept to other constructs. The aim of the present paper is to find how customers’ perceive the value of internet banking when integrated as an offering in multichannel environment and its impact on their continued usage intentions across the post-purchase stage of the decision making process. Therefore, the present paper develops a conceptual model that links CPV and its antecedents specific to the Australian context.||Conference Name:||ANZMAC 2008: Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008||Publication Type:||Conference Publication||Keywords:||Marketing Measurement||Fields of Research (FOR):||150504 Marketing Measurement||Socio-economic Objective (SEO):||910403 Marketing||HERDC Category Description:||E1 Refereed Scholarly Conference Publication||Peer Reviewed:||Yes||Statistics to Oct 2018:||Visitors: 401
|Appears in Collections:||Conference Publication|
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