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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/5463
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dc.contributor.authorValenzuela, Fredyen
dc.contributor.authorRindfleish, Jennifer Mayen
local.source.editorEditor(s): Daniela Spanjaard, Sara Denize and Neeru Sharmaen
dc.date.accessioned2010-04-06T16:59:00Z-
dc.date.issued2008-
dc.identifier.citationProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2008 - Marketing: Shifting the Focus from Mainstream to Offbeaten
dc.identifier.isbn1863081445en
dc.identifier.isbn1863081437en
dc.identifier.urihttps://hdl.handle.net/1959.11/5463-
dc.description.abstractThe main goal of this research was to determine the influence of switching barriers on service recovery evaluation in the Chilean retail banking industry. To achieve this objective, the research aimed at developing and testing two scales that measure service recovery and switching barriers. The research uncovered the existence of a six factor structure to measure service recovery and a five factor structure to measure switching barriers.en
dc.languageenen
dc.publisherPromaco Conventions Pty Ltd for the ANZAM 2008 Conferenceen
dc.relation.ispartofProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2008 - Marketing: Shifting the Focus from Mainstream to Offbeaten
dc.titleDo Switching Barriers Influence Service Recovery Evaluation: The Case of the Chilean Retail Banking Industryen
dc.typeConference Publicationen
dc.relation.conferenceANZMAC 2008: Australian and New Zealand Marketing Academy Conference 2008en
dc.subject.keywordsConsumer-Oriented Product or Service Developmenten
local.contributor.firstnameFredyen
local.contributor.firstnameJennifer Mayen
local.subject.for2008150501 Consumer-Oriented Product or Service Developmenten
local.subject.seo2008910403 Marketingen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.emailfvalenz2@une.edu.auen
local.profile.emailjrindfle@une.edu.auen
local.output.categoryE1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordpes:6306en
local.date.conference1st - 3rd December, 2008en
local.conference.placeSydney, Australiaen
local.publisher.placeCanning Bridge, Australiaen
local.peerreviewedYesen
local.title.subtitleThe Case of the Chilean Retail Banking Industryen
local.contributor.lastnameValenzuelaen
local.contributor.lastnameRindfleishen
dc.identifier.staffune-id:fvalenz2en
dc.identifier.staffune-id:jrindfleen
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:5593en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleDo Switching Barriers Influence Service Recovery Evaluationen
local.output.categorydescriptionE1 Refereed Scholarly Conference Publicationen
local.relation.urlhttp://trove.nla.gov.au/work/31912208en
local.relation.urlhttp://www.anzmac2008.org/_Proceedings/Index.htmlen
local.conference.detailsANZMAC 2008: Australian and New Zealand Marketing Academy Conference 2008, Sydney, Australia, 1 - 3 December, 2008en
local.search.authorValenzuela, Fredyen
local.search.authorRindfleish, Jennifer Mayen
local.uneassociationUnknownen
local.year.published2008en
local.date.start2008-12-01-
local.date.end2008-12-03-
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