MOKKA: 20 Years of Tradition

Title
MOKKA: 20 Years of Tradition
Publication Date
2009
Author(s)
Valenzuela, Fredy
Nocetti, Victor
Editor
Editor(s): Vinnie Jauhari, Charla Griffy-Brown
Type of document
Book Chapter
Language
en
Entity Type
Publication
Publisher
Reference Press
Place of publication
New Delhi, India
Edition
1
UNE publication id
une:5592
Abstract
This case shows the story of Martha Pfeil and her incursion in the business world. Together with two friends, she created CAFE MOKKA - a store recognized for selling the best sandwiches in Santiago, Chile's capital city. For more than 20 years she has been running this business and has been able to generate delighted customers who have been the main source of publicity for attracting new ones. This has not happened without any difficulty. The implementation of new technologies and getting a balance between her personal and business lives have been very difficult issues that she has had to deal with.
Link
Citation
Women, Technology and Entrepreneurship, p. 423-437
ISBN
9788184050424
8184050429
Start page
423
End page
437

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