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Title: MOKKA: 20 Years of Tradition
Contributor(s): Valenzuela, Fredy  (author); Nocetti, Victor (author)
Publication Date: 2009
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Abstract: This case shows the story of Martha Pfeil and her incursion in the business world. Together with two friends, she created CAFE MOKKA - a store recognized for selling the best sandwiches in Santiago, Chile's capital city. For more than 20 years she has been running this business and has been able to generate delighted customers who have been the main source of publicity for attracting new ones. This has not happened without any difficulty. The implementation of new technologies and getting a balance between her personal and business lives have been very difficult issues that she has had to deal with.
Publication Type: Book Chapter
Source of Publication: Women, Technology and Entrepreneurship, p. 423-437
Publisher: Reference Press
Place of Publication: New Delhi, India
ISBN: 9788184050424
Fields of Research (FoR) 2008: 150314 Small Business Management
Socio-Economic Objective (SEO) 2008: 910402 Management
HERDC Category Description: B1 Chapter in a Scholarly Book
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Editor: Editor(s): Vinnie Jauhari, Charla Griffy-Brown
Appears in Collections:Book Chapter

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