Bhullar, Navjot

Nengovhela, Nkhanedzeni B

Mudua, Livhuwani

Villano, Renato A

Koomson, Isaac

Burrow, Heather M

2023-02-21

<p>The present study examined smallholder farmer profiles based on key psychological variables associated with farm business performance in the South African context. A sample of 471 beef farmers (mean age = 54.15 years; <i>SD</i> = 14.46; men = 76%) and 426 poultry farmers (mean age = 47.28 years; <i>SD</i> = 13.53; women = 54.5%) provided data on a range of measures assessing attitudes, subjective norms, perceived behavioral control, personality characteristics, present and future time orientation, expected benefits of, and efficacy to perform the farm business tasks, and farm-related concerns. Latent profile analysis identified three distinct profile segments of smallholder beef and poultry farmers, respectively: <i>Fatalists, Traditionalists</i>, and <i>Entrepreneurs</i>. Our results suggested unique combinations of psychological characteristics in a sample of South African smallholder beef and poultry farmers and show a novel way of understanding enablers of, and barriers to, engaging in the farm business.</p>

PLoS One, 18(2), p. 1-16

1932-6203

36802382

https://hdl.handle.net/1959.11/54560

en

Public Library of Science

Attribution 4.0 International

Psychological profiles of South African smallholder farmers

Journal Article

Publication