A Tactical Approach to Unlocking the Value of Digital Agriculture for Family Farming Businesses

Abstract

The dataset consists of data sets from two separate sample populations:<br/> 1) audio or video recorded interviews with Commercial providers of digital agricultural hardware, software or services to broadacre or mixed farming businesses in the winter rainfall region of Australia. Thematic text analysis of this data using Nvivo.<br/> 2) Surveys, responses to video tutorials and feedback and scores from the use of evaluation tools, part of the Digital Agriculture Adoption Framework. All data was collected remotely from the five farming business Teams consisting of at least one Manager, one Operator and one external Trusted Adviser for a broadacre or mixed farming business operating in the winter rainfall region of Australia. Analysis includes thematic analysis, descriptive statics, and subjective validation of the digital knowhow self-assessment and digital process maturity evaluation tools.