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Title: Characteristics of different consumer segments in the Australian beef market
Contributor(s): Morales, Luis Emilio (author)orcid ; Griffith, Garry (author)orcid ; Wright, Vic (author); Umberger, Wnedy (author); Fleming, Euan (author)
Publication Date: 2009
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Abstract: Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.
Publication Type: Conference Publication
Conference Name: Australian Agricultural and Resource Economics Society (AARES) 53rd Annual Conference, Cairns, Australia, 10th - 13th February, 2009
Source of Publication: Proceedings of the 53rd Annual Conference of the Australian Agricultural and Resource Economics Society (AARES), p. 2-14
Publisher: AARES: Australian Agricultural and Resource Economics Society
Place of Publication: Canberra, Australia
Field of Research (FOR): 140201 Agricultural Economics
HERDC Category Description: E2 Non-Refereed Scholarly Conference Publication
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