Characteristics of different consumer segments in the Australian beef market

Title
Characteristics of different consumer segments in the Australian beef market
Publication Date
2009
Author(s)
Morales, Luis Emilio
( author )
OrcID: https://orcid.org/0000-0001-6935-9634
Email: lmorales@une.edu.au
UNE Id une-id:lmorales
Griffith, Garry
( author )
OrcID: https://orcid.org/0000-0002-5276-6222
Email: ggriffit@une.edu.au
UNE Id une-id:ggriffit
Wright, Vic
Umberger, Wnedy
Fleming, Euan
Type of document
Conference Publication
Language
en
Entity Type
Publication
Publisher
Australian Agricultural and Resource Economics Society (AARES)
Place of publication
Canberra, Australia
UNE publication id
une:5391
Abstract
Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.
Link
Citation
Proceedings of the 53rd Annual Conference of the Australian Agricultural and Resource Economics Society (AARES), p. 2-14
Start page
2
End page
14

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