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|Title:||Characteristics of different consumer segments in the Australian beef market||Contributor(s):||Morales, Luis Emilio (author) ; Griffith, Garry (author) ; Wright, Vic (author); Umberger, Wnedy (author); Fleming, Euan (author)||Publication Date:||2009||Handle Link:||https://hdl.handle.net/1959.11/5270||Abstract:||Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.||Publication Type:||Conference Publication||Conference Name:||Australian Agricultural and Resource Economics Society (AARES) 53rd Annual Conference, Cairns, Australia, 10th - 13th February, 2009||Conference Details:||Australian Agricultural and Resource Economics Society (AARES) 53rd Annual Conference, Cairns, Australia, 10th - 13th February, 2009||Source of Publication:||Proceedings of the 53rd Annual Conference of the Australian Agricultural and Resource Economics Society (AARES), p. 2-14||Publisher:||AARES: Australian Agricultural and Resource Economics Society||Place of Publication:||Canberra, Australia||Field of Research (FOR):||140201 Agricultural Economics||HERDC Category Description:||E2 Non-Refereed Scholarly Conference Publication||Other Links:||http://EconPapers.repec.org/RePEc:ags:aare09:48063
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