Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/52695
Title: | Purchasing products with sustainable palm oil: designing and evaluating an online intervention for Australian consumers |
Contributor(s): | Sundaraja, Cassandra Shruti (author) ; Hine, Donald W (author) ; Thorsteinsson, Einar B (author) ; Lykins, Amy D (author) |
Early Online Version: | 2022-06-27 |
DOI: | 10.1017/aee.2022.27 |
Handle Link: | https://hdl.handle.net/1959.11/52695 |
Abstract: | | Widespread tropical deforestation and biodiversity loss in Southeast Asia due to the oil palm industry can be addressed by encouraging consumers to purchase sustainable palm oil (SPO). An online experiment was conducted to assess whether addressing barriers relating to education, motivation and product availability would increase purchasing of SPO. Australian adults (n = 628) were randomly assigned to either: (1) a newly developed interactive educational website on palm oil and SPO; (2) an existing educational video on SPO; or (3) an interactive website on differentiating between real and fake news (an attentional control condition). All participants completed pre-intervention and immediate post-intervention measures. Most participants (n = 403) completed follow-up measures two weeks later. Multivariate analysis revealed that the interactive website and educational video increased both knowledge and the intention to purchase SPO (compared to the attentional control), but neither significantly impacted follow-up self-reported SPO purchasing behaviour. Low perceived product availability might help explain the intention-behaviour gap. Our results suggest that, in addition to increasing consumer knowledge and motivation, promoting sustainable consumption requires creating opportunities for people to engage in the desired behaviour.
Publication Type: | Journal Article |
Source of Publication: | Australian Journal of Environmental Education, p. 1-18 |
Publisher: | Cambridge University Press |
Place of Publication: | United Kingdom |
ISSN: | 2049-775X 0814-0626 |
Fields of Research (FoR) 2020: | 520505 Social psychology 300606 Food sustainability |
Socio-Economic Objective (SEO) 2020: | 190201 Consumption patterns, population issues and the environment 190203 Environmental education and awareness 190301 Climate change mitigation strategies |
Peer Reviewed: | Yes |
HERDC Category Description: | C1 Refereed Article in a Scholarly Journal |
Appears in Collections: | Journal Article School of Psychology
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