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Title: 'Passing Time': A Qualitative Study of Health Promotion Practices in an Antenatal Clinic Waiting Room
Contributor(s): Rodger, Dianne (author); Skuse, Andrew (author); Wilmore, Michael  (author)orcid 
Publication Date: 2017
Early Online Version: 2017-10-18
DOI: 10.1007/978-3-319-63513-2_6
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The authors explore the information needs and preferences of pregnant women through a study of health-promotion strategies employed in an antenatal clinic waiting room at a tertiary hospital in the Northern suburbs of Adelaide, Australia. Conducted as part of a wider health communication project ('Health-e Baby'), the chapter provides a detailed assessment of how these spaces are used by staff to convey health messages related to pregnancy and how pregnant women interacted with these materials whilst waiting for their appointments. Rodger, Skuse and Wilmore's observational data is complimented by data drawn from semi-structured interviews (n = 35), which enables them to explore how waiting rooms can be used to maximise the potential efficacy of health promotion interventions at these important sites of interaction with antenatal patients. Preliminary insights from this chapter challenge assumptions about the efficacy of current uses of antenatal waiting rooms as a setting for the communication of health information.

Publication Type: Book Chapter
Source of Publication: Midwifery, Childbirth and the Media, p. 79-96
Publisher: Palgrave Macmillan
Place of Publication: Cham, Switzerland
ISBN: 9783319635132
Fields of Research (FoR) 2020: 420602 Health equity
Socio-Economic Objective (SEO) 2020: 200509 Women's and maternal health
200203 Health education and promotion
HERDC Category Description: B1 Chapter in a Scholarly Book
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Editor: Editor(s): Ann Luce, Vanora Hundley and Edwin van Teijlingen
Appears in Collections:Book Chapter
School of Humanities, Arts and Social Sciences

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