Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/51934
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dc.contributor.authorWilson, Rhonda Lynneen
dc.contributor.authorUsher, Kimen
dc.date.accessioned2022-05-04T23:19:23Z-
dc.date.available2022-05-04T23:19:23Z-
dc.date.issued2017-12-18-
dc.identifier.citationNurse Researcher, 25(3), p. 36-41en
dc.identifier.issn2047-8992en
dc.identifier.issn1351-5578en
dc.identifier.urihttps://hdl.handle.net/1959.11/51934-
dc.description.abstract<p><b>Background</b> The development of a recruitment strategy requires nurse researchers to consider the avenues available to them to fully investigate a phenomenon. In many cases, this will mean that they invite members of the public to be participants in their research. Successfully advertising the research project to potential participants requires a targeted approach, so that the participants will contribute to a data set that is sufficiently representative and analysis will elicit answers to the research questions. Societal changes in communication patterns and in media consumption have led to a downturn in traditional forms of media, such as television, radio and printed newspapers, magazines and newsletters. Increasingly, the public is using social media instead of traditional media. This change has implications for the design of research and researchers will have to adapt their recruitment strategies to include social media, if they are to collect representative rich data that can be analysed and reliably inform the findings of research.</p><p><b>Aim</b> To discuss the importance of rigorous research designs and to provide an example of a study that demonstrates how mental health researchers, investigating help and support for young people’s mental health, can adapt their traditional recruitment practices and applied this new knowledge to recruitment using social media.</p><p><b>Discussion</b> A carefully designed social media recruitment process was particularly useful in attracting informative participant respondents who were able to provide meaningful and rich data relevant when responding to particular research questions. Engineering the participant user experience, such as using a minimum number of keyboard clicks to enter the online survey, mitigated the risk of drop out or incomplete responses.</p><p><b>Conclusion</b> Recruitment to a research study requires a strategy that matches the dynamics of the communication media used by potential participants. Nurse researchers need to be adept in the use of social media applied to health research contexts to ensure that data sets obtain representative samples and to reveal trustworthy, reliable, dependable and valid evidence to support clinical research and practice.</p><p><b>Implications for practice</b> The general popularity of social media has led to the public expectation that health information, and in some cases treatment, will be available online. Such a change in communication dynamics in recent times requires that nurse researchers develop new researcher skills and expertise in the proficient use of social media for the purpose of ethical recruitment of participants to health research projects.</p>en
dc.languageenen
dc.publisherRCNien
dc.relation.ispartofNurse Researcheren
dc.titleSocial media as a recruitment strategy: using Twitter to explore young people's mental healthen
dc.typeJournal Articleen
dc.identifier.doi10.7748/nr.2017.e1478en
dc.identifier.pmid29251447en
dc.subject.keywordsTwitteren
dc.subject.keywordsNursingen
dc.subject.keywordsmixed-methodsen
dc.subject.keywordsnursing researchen
dc.subject.keywordsrecruitmenten
dc.subject.keywordsresearch designen
dc.subject.keywordssocial mediaen
local.contributor.firstnameRhonda Lynneen
local.contributor.firstnameKimen
local.profile.schoolSchool of Healthen
local.profile.schoolSchool of Healthen
local.profile.emailrwilso21@une.edu.auen
local.profile.emailkusher@une.edu.auen
local.output.categoryC1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.publisher.placeUnited Kingdomen
local.format.startpage36en
local.format.endpage41en
local.identifier.scopusid85048887918en
local.peerreviewedYesen
local.identifier.volume25en
local.identifier.issue3en
local.title.subtitleusing Twitter to explore young people's mental healthen
local.contributor.lastnameWilsonen
local.contributor.lastnameUsheren
dc.identifier.staffune-id:rwilso21en
dc.identifier.staffune-id:kusheren
local.profile.orcid0000-0002-9686-5003en
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:1959.11/51934en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleSocial media as a recruitment strategyen
local.output.categorydescriptionC1 Refereed Article in a Scholarly Journalen
local.search.authorWilson, Rhonda Lynneen
local.search.authorUsher, Kimen
local.uneassociationYesen
local.atsiresearchNoen
local.sensitive.culturalNoen
local.identifier.wosid000423932900008en
local.year.published2017-
local.fileurl.closedpublishedhttps://rune.une.edu.au/web/retrieve/ba3bf0af-efb4-406e-93f9-b175959220f1en
local.subject.for2020420599 Nursing not elsewhere classifieden
local.subject.seo2020280112 Expanding knowledge in the health sciencesen
local.codeupdate.date2022-04-13T14:30:20.330en
local.codeupdate.epersonghart4@une.edu.auen
local.codeupdate.finalisedtrueen
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