This paper maps and analyses the presence, meaning and power of the term 'best practice' on international school websites. It is argued that the term 'best practice' has a low profile. Further, semantic analysis is used to argue that expressions generated from the term 'best practice' are problematic, which casts the efficacy of the term into doubt. The efficacy of the term is also problematised by critical discourse analysis, which is applied to the statements containing the term 'best practice'. This analysis is used to argue that the meaning of the term 'best practice' is ambivalent and that the power of the term is debatable. |
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