Integrated Business Strategies for Transnational Digital Entrepreneurship: Case Studies for Immigrant Startups

Abstract

This chapter examines the business strategies adopted by transnational digital entrepreneurship (TDE) through the lens of immigrant, transnational, digital entrepreneurship, and entrepreneurial ecosystem theories and practices. The chapter focuses on how transnational digital entrepreneurs deploy integrated strategies in the TDE process. The chapter argues proactive growth strategies and ecosystem strategies play critical structural roles in the TDE. This case study interviewed 12 Chinese transnational digital entrepreneurs in New Zealand and Australia. The results of qualitative data analysis show that transnational digital entrepreneurs rely on the resources and opportunities provided by both host and home country entrepreneurial ecosystems, and digital entrepreneurial ecosystem plays a transnational bridging role for these entrepreneurs. The results also demonstrate that the traditional immigrant entrepreneurial strategies, transnational strategies, and digital strategies have been integrated and adopted by these transnational digital entrepreneurs.