Digital Entrepreneurship for Immigrants: Motivations, Strategies, Ecosystems, and Performance

Abstract

This chapter examines the concept of digital entrepreneurship for immigrants (DEI) through the lens of entrepreneurship research theories and practices. The authors argue that the current focus of digital entrepreneurship (DE) research has centered on successful digital entrepreneurs with proactive innovation strategies and high-performance outcomes, largely being well-known brands. On the other hand, immigrants who are engaging in digital entrepreneurship have been neglected in current related literature. This chapter presents a conceptual framework for combined immigrant and digital entrepreneurship study. The authors propose future research themes for DEI drawing from the results and implications of two Chinese immigrant digital entrepreneurs in NZ and Alibaba e-commerce platforms in China.