From Consumer Choice Process to Aggregate Analysis: Marketing Insights for Models of Meat Demand

Title
From Consumer Choice Process to Aggregate Analysis: Marketing Insights for Models of Meat Demand
Publication Date
1992-12
Author(s)
Piggott, N E
Wright, V E
( author )
OrcID: https://orcid.org/0000-0002-8284-3567
Email: vwright5@une.edu.au
UNE Id une-id:vwright5
Type of document
Journal Article
Language
en
Entity Type
Publication
Publisher
Australian Agricultural Economics Society
Place of publication
Australia
DOI
10.1111/j.1467-8489.1992.tb00521.x
UNE publication id
une:1959.11/31701
Abstract
The presence or absence of structural change in meat demand is critical to marketing decision making. If change is present, marketing bodies need to know what underlies the change so that the most appropriate response can be identified. Marketing theory is considered as a possible source of more explicit models of demand which may lead to a better understanding of consumption patterns and structural change.
Link
Citation
Australian Journal of Agricultural Economics, 36(3), p. 233-248
ISSN
0004-9395
Start page
233
End page
248

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