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Title: From Consumer Choice Process to Aggregate Analysis: Marketing Insights for Models of Meat Demand
Contributor(s): Piggott, N E (author); Wright, V E  (author)orcid 
Publication Date: 1992-12
Open Access: Yes
DOI: 10.1111/j.1467-8489.1992.tb00521.xOpen Access Link
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Field of Research (FoR) 2020: 350601 Consumer behaviour
380203 Economic models and forecasting
Socio-Economic Objective (SEO) 2020: 150501 Consumption
Abstract: The presence or absence of structural change in meat demand is critical to marketing decision making. If change is present, marketing bodies need to know what underlies the change so that the most appropriate response can be identified. Marketing theory is considered as a possible source of more explicit models of demand which may lead to a better understanding of consumption patterns and structural change.
Publication Type: Journal Article
Source of Publication: Australian Journal of Agricultural Economics, 36(3), p. 233-248
Publisher: The Australian Agricultural Economics Society
Place of Publication: Australia
ISSN: 0004-9395
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Appears in Collections:Journal Article
UNE Business School

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