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Title: Can Consumers Do It All? An Exploration of Factors that Influence the Purchase of Sustainable Palm Oil Products
Contributor(s): Sundaraja, Cassandra Shruti  (author)orcid ; Hine, Donald W  (author)orcid ; Alex, Anoop  (author); Cosh, Suzanne M  (author)orcid ; Lykins, Amy D  (author)orcid 
Publication Date: 2021
Early Online Version: 2021-08-12
DOI: 10.1080/10454446.2021.1965063
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Abstract: Green consumption refers to consumer decision-making that prioritizes the environmental impacts of purchases. The aim of the current research was to identify factors that influence consumers to purchase sustainable palm oil (SPO) products. Semi-structured interviews were conducted with 13 adult residents of Australia, transcribed, and subjected to framework analysis, with sub-themes classified under main themes of capability, opportunity, and motivation. While several sub-themes emerged, those barriers unique to SPO purchasing behavior included a lack of knowledge combined with contradictory information on the best course of action, palm oil being a hidden ingredient that is often not labeled such, and reduced availability and/or visibility of SPO containing products. These barriers are difficult for consumers to overcome on their own. Policy and structural modifications to procurement and labeling, as well as widespread awareness campaigns with a uniform message, could assist in providing a platform for consumer reform.
Publication Type: Journal Article
Source of Publication: Journal of Food Products Marketing, 27(5), p. 223-242
Publisher: Routledge
Place of Publication: United States of America
ISSN: 1540-4102
Fields of Research (FoR) 2020: 529999 Other psychology not elsewhere classified
Socio-Economic Objective (SEO) 2020: 190201 Consumption patterns, population issues and the environment
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Appears in Collections:Journal Article
School of Law
School of Psychology

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