Stakeholder engagement in an online community education project via diverse media engagements

Abstract

Effective stakeholder engagement is vital for the success of community education projects to secure funding from philanthropic organisations or government bodies, and is often used as a measure of success in reports. Online services such as websites, digital media engagement, and social media platforms can be utilised to engage with stakeholders who are geographically dispersed. This discussion is framed by key components of stakeholder engagement and how they contribute to successful projects concerning the stakeholder-based project management model. The discussion uses these tools to view how an exemplar online community education research project engaged with stakeholders, applying dialogic communications theory as a lens. The benefits and challenges of these services are discussed and situated within the literature.