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Title: Lessons from extension activity related to cotton rotation impacts on soil - A scientist's perspective
Contributor(s): Knox, Oliver G G  (author)orcid ; Osanai, Yui  (author)orcid ; Polain, Katherine  (author)orcid ; Pereg, Lily  (author); Nachimuthu, Gunasekhar (author); Wilson, Brian  (author)orcid ; Waters, Warwick (author)
Publication Date: 2019-03
Early Online Version: 2018-12-17
Open Access: Yes
DOI: 10.1111/sum.12476Open Access Link
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Abstract: The role of microbiology in soil carbon and nutrient cycling under cotton systems has been the focus of our recent work; however, reporting is no longer just an exercise in journal publication and reporting to funders. Extension now has to incorporate funders, farmers, students, teachers and the general public. This results in one message being told many times in different ways, but raises questions regarding the best means of delivery, the preferred method of reception and the gathering and interpretation of audience feedback. This paper reviews our efforts to date across three main extension formats: printed material, digital material (including social media) and direct connections. Analyses indicate that no single method satisfies every potential audience and that some audiences want variety in their extension material formats. To meet this requirement, teams need to be familiar with several extension platforms, identify the key people that audiences look to for information so that the message is heard and assistance asked for from extension professionals when needed.
Publication Type: Journal Article
Source of Publication: Soil Use and Management, 35(1), p. 141-149
Publisher: Wiley-Blackwell Publishing Ltd
Place of Publication: United Kingdom
ISSN: 1475-2743
Field of Research (FOR): 070107 Farming Systems Research
050203 Environmental Education and Extension
Socio-Economic Objective (SEO): 939999 Education and Training not elsewhere classified
960904 Farmland, Arable Cropland and Permanent Cropland Land Management
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Appears in Collections:Journal Article
School of Environmental and Rural Science
School of Science and Technology

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