Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/28755
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dc.contributor.authorHine, Donald Wen
dc.contributor.authorSharp, Trudyen
dc.contributor.authorDriver, Aaron Ben
local.source.editorEditor(s): Paul Martin, Theodore Alter, Don Hine and Tanya Howarden
dc.date.accessioned2020-05-24T22:47:24Z-
dc.date.available2020-05-24T22:47:24Z-
dc.date.issued2019-
dc.identifier.citationCommunity-Based Control of Invasive Species, p. 183-209en
dc.identifier.isbn9781486308873en
dc.identifier.isbn9781789242539en
dc.identifier.isbn1486308872en
dc.identifier.isbn1789242533en
dc.identifier.isbn9781486308880en
dc.identifier.isbn9781486308897en
dc.identifier.isbn1486308880en
dc.identifier.urihttps://hdl.handle.net/1959.11/28755-
dc.description.abstract<p>Researchers have developed an impressive set of technologies and recommended best practices for controlling invasive pests. Some landholders embrace these solutions, but others reject or ignore them. Engagement specialists - that is, those tasked with encouraging landholders to help in the task of controlling invasive pests - generally recognise that to gain cooperation they need to modify messaging and interaction strategies to match the unique characteristics of the individuals and groups they work with, but the specialists often make their modifications based on intuition rather than on a systematic evaluation of specific audience needs. This chapter introduces a method of evaluating audience needs through segmentation analysis and then targeting the segments using social marketing. It also demonstrates how these approaches can improve landholder engagement and increase adoption of best practices for managing invasive species.</p>en
dc.languageenen
dc.publisherCSIRO Publishingen
dc.relation.ispartofCommunity-Based Control of Invasive Speciesen
dc.relation.isversionof1en
dc.titleUsing audience segmentation and targeted social marketing to improve landholder management of invasive animalsen
dc.typeBook Chapteren
local.contributor.firstnameDonald Wen
local.contributor.firstnameTrudyen
local.contributor.firstnameAaron Ben
local.subject.for2008160503 Communications and Media Policyen
local.subject.for2008150303 Corporate Governance and Stakeholder Engagementen
local.subject.seo2008960403 Control of Animal Pests, Diseases and Exotic Species in Farmland, Arable Cropland and Permanent Cropland Environmentsen
local.profile.schoolSchool of Psychologyen
local.profile.schoolSchool of Psychologyen
local.profile.schoolUNE Business Schoolen
local.profile.emaildhine@une.edu.auen
local.profile.emailtsharp5@une.edu.auen
local.profile.emailadriver3@une.edu.auen
local.output.categoryB1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.publisher.placeClayton, Australiaen
local.identifier.totalchapters12en
local.format.startpage183en
local.format.endpage209en
local.peerreviewedYesen
local.contributor.lastnameHineen
local.contributor.lastnameSharpen
local.contributor.lastnameDriveren
dc.identifier.staffune-id:dhineen
dc.identifier.staffune-id:tsharp5en
dc.identifier.staffune-id:adriver3en
local.profile.orcid0000-0002-3905-7026en
local.profile.orcid0000-0002-7145-809Xen
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:1959.11/28755en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleUsing audience segmentation and targeted social marketing to improve landholder management of invasive animalsen
local.output.categorydescriptionB1 Chapter in a Scholarly Booken
local.relation.urlhttp://www.worldcat.org/oclc/1080864372en
local.relation.urlhttp://www.worldcat.org/oclc/1107562152en
local.relation.urlhttps://www.publish.csiro.au/book/7809/#detailsen
local.search.authorHine, Donald Wen
local.search.authorSharp, Trudyen
local.search.authorDriver, Aaron Ben
local.uneassociationYesen
local.atsiresearchNoen
local.isrevisionNoen
local.sensitive.culturalNoen
local.year.published2019en
local.fileurl.closedpublishedhttps://rune.une.edu.au/web/retrieve/4fd4b9c9-e9ae-4610-99dc-79f9dc487a2cen
local.subject.for2020440701 Communications and media policyen
local.subject.for2020350701 Corporate governanceen
local.subject.for2020350717 Stakeholder engagementen
local.subject.seo2020180602 Control of pests, diseases and exotic species in terrestrial environmentsen
dc.notification.token78237e50-6161-4635-ac71-365ee4f31391en
local.profile.affiliationtypeUNE Affiliationen
local.profile.affiliationtypePre-UNEen
local.profile.affiliationtypeExternal Affiliationen
Appears in Collections:Book Chapter
UNE Business School
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