The impact of the insect regulatory system on the insect marketing system

Title
The impact of the insect regulatory system on the insect marketing system
Publication Date
2018-06-11
Author(s)
Lahteenmaki-Uutela, A
Henault-Ethier, L
Marimuthu, S B
( author )
OrcID: https://orcid.org/0000-0001-6633-4204
Email: smarimut@une.edu.au
UNE Id une-id:smarimut
Talibov, S
Allen, R N
Nemane, V
Vandenberg, G W
Jozefiak, D
Type of document
Journal Article
Language
en
Entity Type
Publication
Publisher
Wageningen Academic Publishers
Place of publication
Netherlands
DOI
10.3920/JIFF2017.0073
UNE publication id
une:1959.11/27740
Abstract

Taking the macromarketing approach to insect food and feed, we study how the global insect marketing system is impacted by the global insect regulatory system. As an illustration, we study how the regulations of the European Union, USA, Canada and Australia impact marketing strategies of individual companies, and how company-level behaviour combines into the dynamics of the whole insect marketing system. The output of the global insect marketing system is the global assortment of insect products. The regulatory system has its topics, content, and tools with differences between countries. Topics are the elements of the insect business that regulators care about. Content determines what insect products can be launched. Tools are the regulatory instruments and sanctions. Regulatory differences between countries are an important determinant in the geography of launch patterns and in the resulting global assortment of insect products available.

Link
Citation
Journal of Insects as Food and Feed, 4(3), p. 187-198
ISSN
2352-4588
Start page
187
End page
198

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