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Title: The impact of the insect regulatory system on the insect marketing system
Contributor(s): Lahteenmaki-Uutela, A (author); Henault-Ethier, L (author); Marimuthu, S B  (author)orcid ; Talibov, S (author); Allen, R N (author); Nemane, V  (author); Vandenberg, G W (author); Jozefiak, D (author)
Publication Date: 2018-06-11
DOI: 10.3920/JIFF2017.0073
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Abstract: Taking the macromarketing approach to insect food and feed, we study how the global insect marketing system is impacted by the global insect regulatory system. As an illustration, we study how the regulations of the European Union, USA, Canada and Australia impact marketing strategies of individual companies, and how company-level behaviour combines into the dynamics of the whole insect marketing system. The output of the global insect marketing system is the global assortment of insect products. The regulatory system has its topics, content, and tools with differences between countries. Topics are the elements of the insect business that regulators care about. Content determines what insect products can be launched. Tools are the regulatory instruments and sanctions. Regulatory differences between countries are an important determinant in the geography of launch patterns and in the resulting global assortment of insect products available.
Publication Type: Journal Article
Source of Publication: Journal of Insects as Food and Feed, 4(3), p. 187-198
Publisher: Wageningen Academic Publishers
Place of Publication: The Netherlands
ISSN: 2352-4588
Field of Research (FOR): 180111 Environmental and Natural Resources Law
180105 Commercial and Contract Law
Socio-Economic Outcome Codes: 830309 Poultry
860304 Prepared Animal Feed
960707 Trade and Environment
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Appears in Collections:Journal Article
School of Law

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