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|Title:||Do demographic and beef eating preferences impact on South African consumers' willingness to pay (WTP) for graded beef?||Contributor(s):||Strydom, Phillip (author); Burrow, Heather (author) ; Polkinghorne, Rod (author); Thompson, John (author)||Publication Date:||2019-04||Early Online Version:||2018-12-21||DOI:||10.1016/j.meatsci.2018.12.011||Handle Link:||https://hdl.handle.net/1959.11/27617||Abstract:||A total of 720 South African consumers sourced from rural and urban backgrounds scored willingness to pay (WTP) for diﬀerent eating quality grades of beef. The consumers had previously participated in taste panels which scored eating quality of grilled and slow cook samples before grading them as either 2 (unsatisfactory), 3 (good every day), 4 (better than everyday), or 5 (premium) star quality. Consumers provided details on demographic and meat preference traits. Eating quality grade had the largest eﬀect on WTP (P < .001). Whether consumers were sourced from urban or rural backgrounds, or had tasted beef prepared using grill or slow cook methods had little eﬀect on WTP (P > .05). Similarly, demographic and meat preference traits had little eﬀect of WTP (P > .05), with the exception that at the higher meat quality grades older consumers had a lower WTP than younger age groups (P < .05), as did households with > 8 adult consumers (P < .05).||Publication Type:||Journal Article||Source of Publication:||Meat Science, v.150, p. 122-130||Publisher:||Elsevier BV||Place of Publication:||The Netherlands||ISSN:||0309-1740
|Field of Research (FOR):||070299 Animal Production not elsewhere classified||Socio-Economic Outcome Codes:||830599 Primary Animal Products not elsewhere classified||Peer Reviewed:||Yes||HERDC Category Description:||C1 Refereed Article in a Scholarly Journal|
|Appears in Collections:||Journal Article|
School of Environmental and Rural Science
UNE Business School
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