Selling Australia as 'clean and green'

Title
Selling Australia as 'clean and green'
Publication Date
2006
Author(s)
Chang, C
Kristiansen, P
( author )
OrcID: https://orcid.org/0000-0003-2116-0663
Email: pkristi2@une.edu.au
UNE Id une-id:pkristi2
Type of document
Journal Article
Language
en
Entity Type
Publication
Publisher
Wiley-Blackwell Publishing Asia
Place of publication
Australia
DOI
10.1111/j.1467-8489.2006.00330.x
UNE publication id
une:278
Abstract
'Clean and green' has been used as a marketing tool by Australian governments to promote agricultural products overseas. But how valid are these claims? Is the 'clean and green' image campaign effective? And should government be involved? We conclude that Australia may have had a 'clean and green' image in some markets, but in the future, concrete proof of environmental and quality credentials will be required to satisfy increasingly better-informed and more demanding customers. We argue that governments cannot, and should not, continue to promote Australian products based on an undefined 'clean and green' image. Rather, more resources should be directed to the development, promotion and wide adoption of integrated, credible and well-defined environmental management and quality assurance systems if Australia is to compete effectively in export markets, especially in the longer term.
Link
Citation
The Australian Journal of Agricultural and Resource Economics, 50(1), p. 103-113
ISSN
1467-8489
1364-985X
Start page
103
End page
113

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