Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/276
Title: | Selling Australia as 'clean and green' | Contributor(s): | Chang, C (author); Kristiansen, P (author) | Publication Date: | 2006 | DOI: | 10.1111/j.1467-8489.2006.00330.x | Handle Link: | https://hdl.handle.net/1959.11/276 | Abstract: | 'Clean and green' has been used as a marketing tool by Australian governments to promote agricultural products overseas. But how valid are these claims? Is the 'clean and green' image campaign effective? And should government be involved? We conclude that Australia may have had a 'clean and green' image in some markets, but in the future, concrete proof of environmental and quality credentials will be required to satisfy increasingly better-informed and more demanding customers. We argue that governments cannot, and should not, continue to promote Australian products based on an undefined 'clean and green' image. Rather, more resources should be directed to the development, promotion and wide adoption of integrated, credible and well-defined environmental management and quality assurance systems if Australia is to compete effectively in export markets, especially in the longer term. | Publication Type: | Journal Article | Source of Publication: | The Australian Journal of Agricultural and Resource Economics, 50(1), p. 103-113 | Publisher: | Wiley-Blackwell Publishing Asia | Place of Publication: | Australia | ISSN: | 1467-8489 1364-985X |
Fields of Research (FoR) 2008: | 070302 Agronomy | Peer Reviewed: | Yes | HERDC Category Description: | C1 Refereed Article in a Scholarly Journal |
---|---|
Appears in Collections: | Journal Article School of Environmental and Rural Science UNE Business School |
Files in This Item:
File | Description | Size | Format |
---|
SCOPUSTM
Citations
27
checked on Mar 2, 2024
Page view(s)
1,310
checked on Feb 11, 2024
Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.