Mcleod, Lynette J; Hine, Donald W

Author(s)

Mcleod, Lynette J

Hine, Donald W

Publication Date

2019

Abstract

Invasive mammals threaten agriculture, biodiversity, and community health. Yet many landholders fail to engage in control activities recommended by experts. We surveyed a representative sample of 731 Western Australian rural landholders. The survey assessed landholders’ participation in a range of activities to control invasive mammals, as well as their capabilities, opportunities, and motivation for engaging in such activities. We found that over half of our respondents had not participated in any individual or group activities to control invasive mammals during the previous 12 months. Using latent profile analysis, we identified six homogeneous subgroups of nonparticipating landholders, each with their distinct psycho-graphic profiles: Unaware, Unskilled, and Unmotivated, Aware but Unskilled and Doubtful, Unskilled and Time Poor, Disinterested, Skilled but Dismissive, and Capable but Unmotivated. Our results indicate that engagement specialists should not treat nonparticipating landholders as a single homogeneous group. Nonparticipators differ considerably in terms of their capabilities, opportunities, and motivations, and require targeted engagement strategies informed by these differences.

Citation

Environmental Management, 64(2), p. 213-229

ISSN

1432-1009

0364-152X

Pubmed ID

31209552

Link

https://hdl.handle.net/1959.11/27378

Publisher

Springer New York LLC

Title

Using Audience Segmentation to Understand Nonparticipation in Invasive Mammal Management in Australia

Type of document

Journal Article

Entity Type

Publication

Author(s)	Mcleod, Lynette J Hine, Donald W
Publication Date	2019
Abstract	Invasive mammals threaten agriculture, biodiversity, and community health. Yet many landholders fail to engage in control activities recommended by experts. We surveyed a representative sample of 731 Western Australian rural landholders. The survey assessed landholders’ participation in a range of activities to control invasive mammals, as well as their capabilities, opportunities, and motivation for engaging in such activities. We found that over half of our respondents had not participated in any individual or group activities to control invasive mammals during the previous 12 months. Using latent profile analysis, we identified six homogeneous subgroups of nonparticipating landholders, each with their distinct psycho-graphic profiles: Unaware, Unskilled, and Unmotivated, Aware but Unskilled and Doubtful, Unskilled and Time Poor, Disinterested, Skilled but Dismissive, and Capable but Unmotivated. Our results indicate that engagement specialists should not treat nonparticipating landholders as a single homogeneous group. Nonparticipators differ considerably in terms of their capabilities, opportunities, and motivations, and require targeted engagement strategies informed by these differences.
Citation	Environmental Management, 64(2), p. 213-229
ISSN	1432-1009 0364-152X
Pubmed ID	31209552
Link	https://hdl.handle.net/1959.11/27378
Publisher	Springer New York LLC
Title	Using Audience Segmentation to Understand Nonparticipation in Invasive Mammal Management in Australia
Type of document	Journal Article
Entity Type	Publication

Using Audience Segmentation to Understand Nonparticipation in Invasive Mammal Management in Australia

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