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https://hdl.handle.net/1959.11/27279| Title: | Segmenting Visitors to New Zealand: An Activity-Based Typology: An Abstract | Contributor(s): | Prayag, Girish (author); Fieger, Peter (author) |
Publication Date: | 2019 | DOI: | 10.1007/978-3-030-02568-7_190 | Handle Link: | https://hdl.handle.net/1959.11/27279 | Abstract: | While previous studies applying the push-pull framework have contributed to improve our understanding of the underlying motivation of visitors and their destination choice, these studies are based on cross-sectional data that offer a limited perspective of how motivation to visit a destination evolves overtime. There is currently no pooled cross-sectional study of either the push or pull factors of a destination. Accordingly, the purpose of this study is to examine the influence of the pull factors of a destination, New Zealand, over a 19-year period (1997-2015). | Publication Type: | Conference Publication | Conference Details: | AMS WMC 2018: 2018 Academy of Marketing Science World Marketing Congress, Porto, Portugal, 2018 | Source of Publication: | Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), p. 705-706 | Publisher: | Springer | Place of Publication: | Cham, Switzerland | Fields of Research (FoR) 2008: | 140216 Tourism Economics | Fields of Research (FoR) 2020: | 380116 Tourism economics | Socio-Economic Objective (SEO) 2008: | 900301 Economic Issues in Tourism | Socio-Economic Objective (SEO) 2020: | 110401 Economic issues in tourism | Peer Reviewed: | Yes | HERDC Category Description: | E3 Extract of Scholarly Conference Publication | WorldCat record: | http://www.worldcat.org/oclc/1053350236 http://www.worldcat.org/oclc/1091190729 |
Series Name: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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| Appears in Collections: | Conference Publication UNE Business School |
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