Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/26772
Title: Response to stockout in grocery stores: A small city case in a changing competitive environment
Contributor(s): Azeem, Muhammad Masood  (author)orcid ; Baker, Derek  (author)orcid ; Villano, Renato A  (author)orcid ; Mounter, Stuart  (author)orcid ; Griffith, Garry  (author)orcid 
Publication Date: 2019-07
Early Online Version: 2019-04-10
DOI: 10.1016/j.jretconser.2019.04.001
Handle Link: https://hdl.handle.net/1959.11/26772
Abstract: Empirical studies of customers' response to their favored brands' being out of stock (OOS) have focused on customers' characteristics and have been almost exclusively conducted in metropolitan areas of Europe and North America. Less is known about the effect of new retail market entry on customers' OOS response and the associated implications for retailers and manufacturers in the context of small regional centers and cities. This paper investigates customers' response to OOS in the context of a small Australian city experiencing market entry by a new supermarket. A Multinomial Logit model is used to analyze the primary survey data from 378 food shoppers. Prices for a selection of food items were also tracked for the relevant period. Our results show that changing competitive environment is likely to be a driver of customers’ switching store in response to OOS. Overall, most of the influential variables are positively associated with switching stores rather than switching brands, and this indicates that OOS is more costly for retailers than for manufacturers.
Publication Type: Journal Article
Source of Publication: Journal of Retailing and Consumer Services, v.49, p. 242-252
Publisher: Elsevier Ltd
Place of Publication: United Kingdom
ISSN: 1873-1384
0969-6989
Fields of Research (FoR) 2008: 150503 Marketing Management (incl. Strategy and Customer Relations)
150504 Marketing Measurement
150309 Logistics and Supply Chain Management
Fields of Research (FoR) 2020: 350605 Marketing management (incl. strategy and customer relations)
350606 Marketing research methodology
350909 Supply chains
Socio-Economic Objective (SEO) 2008: 910201 Consumption
910206 Market-Based Mechanisms
910403 Marketing
Socio-Economic Objective (SEO) 2020: 150303 Marketing
150501 Consumption
150506 Market-based mechanisms
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Appears in Collections:Journal Article
UNE Business School

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