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https://hdl.handle.net/1959.11/21249
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DC Field | Value | Language |
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dc.contributor.author | Trawley, Steven L | en |
dc.contributor.author | Bhullar, Navjot | en |
dc.contributor.author | Jones, Sandra C | en |
dc.date.accessioned | 2017-06-05T12:01:00Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | International Journal of Drug Policy, v.45, p. 42-45 | en |
dc.identifier.issn | 1873-4758 | en |
dc.identifier.issn | 0955-3959 | en |
dc.identifier.uri | https://hdl.handle.net/1959.11/21249 | - |
dc.description.abstract | Background: Previous work has indicated that volume-based promotions encourage greater alcohol consumption. We report on a novel experimental approach that examined whether volume-based promotions, such as "Buy 1 Get 1 Free", were selected more frequently than a simple 50% price discount among a sample of young adults who were differentiated by their levels of alcohol use. Methods: 90 female university students took part in an online survey where they were asked to select either a volume- or price-based deal for alcohol or non-alcohol products. All participants were grouped as either non-problem drinkers or at-risk drinkers based on their response to the Alcohol Use Disorders Identification Test (AUDIT). For both product types, all decisions were collapsed into a simple binary outcome variable that indicated whether they preferred volume-based products or not. Chi-squared tests and logistic regression were run to assess the differences in preference for volume-based promotions between the two alcohol groups, for both alcohol and non-alcohol products. Results: Participants who were identified for at-risk drinking were significantly more likely to express a preference for volume-based alcohol offers than non-problem drinkers. In contrast, no significant difference was observed for non-alcohol products. Conclusion: This result provides the first insight on the possible differential preference for volume-based alcohol promotions between non-problem and at-risk drinkers. This work, and future studies will contribute to the development of policies regarding the regulation of promotions that are likely to have a greater appeal to at-risk drinkers. | en |
dc.language | en | en |
dc.publisher | Elsevier BV | en |
dc.relation.ispartof | International Journal of Drug Policy | en |
dc.title | How preferences for volume-based promotions differ between at-risk and non-problem female drinkers | en |
dc.type | Journal Article | en |
dc.identifier.doi | 10.1016/j.drugpo.2017.05.004 | en |
dc.subject.keywords | Marketing Communications | en |
dc.subject.keywords | Social and Community Psychology | en |
local.contributor.firstname | Steven L | en |
local.contributor.firstname | Navjot | en |
local.contributor.firstname | Sandra C | en |
local.subject.for2008 | 150502 Marketing Communications | en |
local.subject.for2008 | 170113 Social and Community Psychology | en |
local.subject.seo2008 | 970117 Expanding Knowledge in Psychology and Cognitive Sciences | en |
local.profile.school | School of Psychology | en |
local.profile.email | nbhulla2@une.edu.au | en |
local.output.category | C1 | en |
local.record.place | au | en |
local.record.institution | University of New England | en |
local.identifier.epublicationsrecord | une-20170603-184331 | en |
local.publisher.place | Netherlands | en |
local.format.startpage | 42 | en |
local.format.endpage | 45 | en |
local.identifier.scopusid | 85019987743 | en |
local.peerreviewed | Yes | en |
local.identifier.volume | 45 | en |
local.contributor.lastname | Trawley | en |
local.contributor.lastname | Bhullar | en |
local.contributor.lastname | Jones | en |
dc.identifier.staff | une-id:nbhulla2 | en |
local.profile.orcid | 0000-0002-1616-6094 | en |
local.profile.role | author | en |
local.profile.role | author | en |
local.profile.role | author | en |
local.identifier.unepublicationid | une:21441 | en |
local.identifier.handle | https://hdl.handle.net/1959.11/21249 | en |
dc.identifier.academiclevel | Academic | en |
local.title.maintitle | How preferences for volume-based promotions differ between at-risk and non-problem female drinkers | en |
local.output.categorydescription | C1 Refereed Article in a Scholarly Journal | en |
local.search.author | Trawley, Steven L | en |
local.search.author | Bhullar, Navjot | en |
local.search.author | Jones, Sandra C | en |
local.uneassociation | Unknown | en |
local.identifier.wosid | 000406567400007 | en |
local.year.published | 2017 | en |
local.fileurl.closedpublished | https://rune.une.edu.au/web/retrieve/ea41b127-de1f-49ce-bc8e-6af09d7dc67b | en |
local.subject.for2020 | 350604 Marketing communications | en |
local.subject.seo2020 | 280121 Expanding knowledge in psychology | en |
dc.notification.token | 31ea85f9-1e22-4c9e-9ec6-4c8a50db0d60 | en |
Appears in Collections: | Journal Article |
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