Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/21249
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dc.contributor.authorTrawley, Steven Len
dc.contributor.authorBhullar, Navjoten
dc.contributor.authorJones, Sandra Cen
dc.date.accessioned2017-06-05T12:01:00Z-
dc.date.issued2017-
dc.identifier.citationInternational Journal of Drug Policy, v.45, p. 42-45en
dc.identifier.issn1873-4758en
dc.identifier.issn0955-3959en
dc.identifier.urihttps://hdl.handle.net/1959.11/21249-
dc.description.abstractBackground: Previous work has indicated that volume-based promotions encourage greater alcohol consumption. We report on a novel experimental approach that examined whether volume-based promotions, such as "Buy 1 Get 1 Free", were selected more frequently than a simple 50% price discount among a sample of young adults who were differentiated by their levels of alcohol use. Methods: 90 female university students took part in an online survey where they were asked to select either a volume- or price-based deal for alcohol or non-alcohol products. All participants were grouped as either non-problem drinkers or at-risk drinkers based on their response to the Alcohol Use Disorders Identification Test (AUDIT). For both product types, all decisions were collapsed into a simple binary outcome variable that indicated whether they preferred volume-based products or not. Chi-squared tests and logistic regression were run to assess the differences in preference for volume-based promotions between the two alcohol groups, for both alcohol and non-alcohol products. Results: Participants who were identified for at-risk drinking were significantly more likely to express a preference for volume-based alcohol offers than non-problem drinkers. In contrast, no significant difference was observed for non-alcohol products. Conclusion: This result provides the first insight on the possible differential preference for volume-based alcohol promotions between non-problem and at-risk drinkers. This work, and future studies will contribute to the development of policies regarding the regulation of promotions that are likely to have a greater appeal to at-risk drinkers.en
dc.languageenen
dc.publisherElsevier BVen
dc.relation.ispartofInternational Journal of Drug Policyen
dc.titleHow preferences for volume-based promotions differ between at-risk and non-problem female drinkersen
dc.typeJournal Articleen
dc.identifier.doi10.1016/j.drugpo.2017.05.004en
dc.subject.keywordsMarketing Communicationsen
dc.subject.keywordsSocial and Community Psychologyen
local.contributor.firstnameSteven Len
local.contributor.firstnameNavjoten
local.contributor.firstnameSandra Cen
local.subject.for2008150502 Marketing Communicationsen
local.subject.for2008170113 Social and Community Psychologyen
local.subject.seo2008970117 Expanding Knowledge in Psychology and Cognitive Sciencesen
local.profile.schoolSchool of Psychologyen
local.profile.emailnbhulla2@une.edu.auen
local.output.categoryC1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20170603-184331en
local.publisher.placeNetherlandsen
local.format.startpage42en
local.format.endpage45en
local.identifier.scopusid85019987743en
local.peerreviewedYesen
local.identifier.volume45en
local.contributor.lastnameTrawleyen
local.contributor.lastnameBhullaren
local.contributor.lastnameJonesen
dc.identifier.staffune-id:nbhulla2en
local.profile.orcid0000-0002-1616-6094en
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:21441en
local.identifier.handlehttps://hdl.handle.net/1959.11/21249en
dc.identifier.academiclevelAcademicen
local.title.maintitleHow preferences for volume-based promotions differ between at-risk and non-problem female drinkersen
local.output.categorydescriptionC1 Refereed Article in a Scholarly Journalen
local.search.authorTrawley, Steven Len
local.search.authorBhullar, Navjoten
local.search.authorJones, Sandra Cen
local.uneassociationUnknownen
local.identifier.wosid000406567400007en
local.year.published2017en
local.fileurl.closedpublishedhttps://rune.une.edu.au/web/retrieve/ea41b127-de1f-49ce-bc8e-6af09d7dc67ben
local.subject.for2020350604 Marketing communicationsen
local.subject.seo2020280121 Expanding knowledge in psychologyen
dc.notification.token31ea85f9-1e22-4c9e-9ec6-4c8a50db0d60en
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