Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/20999
Title: From pig hunting to quilting - why magazines still matter
Contributor(s): Williamson, Rosemary A  (author); Le Masurier, Megan (author); Johinke, Rebecca (author)
Publication Date: 2017
Open Access: Yes
Handle Link: https://hdl.handle.net/1959.11/20999
Open Access Link: http://theconversation.com/from-pig-hunting-to-quilting-why-magazines-still-matter-74260Open Access Link
Abstract: Look around in any newsagent or supermarket and you will be right in thinking that Australians love magazines. Four copies are sold nationally every second, and we spend over $603 million each year on our magazines, says Magazine Networks, an Australian publishers' industry body. Even though sales of some magazines have declined, we still have plenty to choose from. There are a few of the mass market titles left on the shelves, such as 'Australian Women's Weekly', with a readership of over 1.6 million. But the growth is not in the mass market. It is in specialised titles such as those published by Universal Magazines, whose readerships are in the tens of thousands for niche-interest publications that range from trail bikes to organic gardening. And it may come as a surprise that the print magazines with the biggest readership figures are actually custom magazines produced by supermarket giants Coles and Woolworths. Each title has almost double the readership figures of the 'Australian Women's Weekly' or 'Better Homes and Gardens'.
Publication Type: Journal Article
Source of Publication: The Conversation (Arts + Culture)
Publisher: The Conversation Media Trust
Place of Publication: Australia
Field of Research (FOR): 200104 Media Studies
200101 Communication Studies
190402 Creative Writing (incl. Playwriting)
Socio-Economic Outcome Codes: 950103 Recreation
950104 The Creative Arts (incl. Graphics and Craft)
HERDC Category Description: C3 Non-Refereed Article in a Professional Journal
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Appears in Collections:Journal Article

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