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Title: The Complex Hues of Entrepreneurial Identity Amongst Women Owning Accounting Firms
Contributor(s): Adapa, Sujana  (editor)orcid ; Sheridan, Alison J  (author)orcid 
Publication Date: 2016
DOI: 10.1057/978-1-137-60259-6_2
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Abstract: Accounting firms in India are still largely male-dominated, and women are particularly under-represented in senior roles as partners, principals, and associates. However, there is a perceptible change with more and more women now pursuing an education in accountancy and aspiring to start off accounting firms of their own. In-depth interviews of women entrepreneurs running micro, small-sized and family-owned accounting firms in Chennai in south India reveal that women as entrepreneurs need to grapple with multiple identities in order to manage their business performance and family responsibilities. There seems to be a complex interplay of multiple identities including gender, caste, entrepreneurship orientation etc., with a new social identity emerging alongside the more traditional one.
Publication Type: Book Chapter
Source of Publication: Indian Women as Entrepreneurs : An Exploration of Self-Identity, p. 21-42
Publisher: Palgrave Macmillan
Place of Publication: London, United Kingdom
ISBN: 9781137602596
Field of Research (FOR): 150313 Quality Management
150302 Business Information Systems
150307 Innovation and Technology Management
HERDC Category Description: B1 Chapter in a Scholarly Book
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Appears in Collections:Book Chapter
UNE Business School

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