Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/18988
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DC Field | Value | Language |
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dc.contributor.author | Johe, Miles | en |
dc.contributor.author | Bhullar, Navjot | en |
dc.date.accessioned | 2016-05-13T15:50:00Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Ecological Economics, v.128, p. 99-105 | en |
dc.identifier.issn | 1873-6106 | en |
dc.identifier.issn | 0921-8009 | en |
dc.identifier.uri | https://hdl.handle.net/1959.11/18988 | - |
dc.description.abstract | The current study examined the role psychological determinants (self-identity, attitudes, perceived behavioral control, and norms) play in organic consumerism. Participants (N=252, meanage=44.35, SD=15.29, 97% resided in Australia) were randomly assigned to one of the three experimental conditions: (1) organic identity prime, (2) pro-environmental identity prime, and (3) neither pro-environmental nor organic identity primes (control). Analysis of variance revealed that organic identity prime was associated with significant increase in intentions to purchase organic products, relative to both pro-environmental identity and control conditions. Follow-up mediation analysis indicated that organic self-identity increased consumer intentions by influencing their attitudes and group norms. These results demonstrate that organic identity can be primed to create identity-congruent shifts toward organic consumerism. Importantly, these findings have direct application for marketing strategies aiming at promoting and developing an "organic" brand. | en |
dc.language | en | en |
dc.publisher | Elsevier BV | en |
dc.relation.ispartof | Ecological Economics | en |
dc.title | To buy or not to buy: The roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism | en |
dc.type | Journal Article | en |
dc.identifier.doi | 10.1016/j.ecolecon.2016.02.019 | en |
dc.subject.keywords | Social and Community Psychology | en |
dc.subject.keywords | Marketing Communications | en |
local.contributor.firstname | Miles | en |
local.contributor.firstname | Navjot | en |
local.subject.for2008 | 150502 Marketing Communications | en |
local.subject.for2008 | 170113 Social and Community Psychology | en |
local.subject.seo2008 | 970117 Expanding Knowledge in Psychology and Cognitive Sciences | en |
local.profile.school | School of Psychology and Behavioural Science | en |
local.profile.school | School of Psychology | en |
local.profile.email | mjohe2@une.edu.au | en |
local.profile.email | nbhulla2@une.edu.au | en |
local.output.category | C1 | en |
local.record.place | au | en |
local.record.institution | University of New England | en |
local.identifier.epublicationsrecord | une-20160506-183032 | en |
local.publisher.place | Netherlands | en |
local.format.startpage | 99 | en |
local.format.endpage | 105 | en |
local.identifier.scopusid | 84964825577 | en |
local.peerreviewed | Yes | en |
local.identifier.volume | 128 | en |
local.title.subtitle | The roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism | en |
local.contributor.lastname | Johe | en |
local.contributor.lastname | Bhullar | en |
dc.identifier.staff | une-id:mjohe2 | en |
dc.identifier.staff | une-id:nbhulla2 | en |
local.profile.orcid | 0000-0002-1616-6094 | en |
local.profile.role | author | en |
local.profile.role | author | en |
local.identifier.unepublicationid | une:19190 | en |
dc.identifier.academiclevel | Academic | en |
dc.identifier.academiclevel | Academic | en |
local.title.maintitle | To buy or not to buy | en |
local.output.categorydescription | C1 Refereed Article in a Scholarly Journal | en |
local.search.author | Johe, Miles | en |
local.search.author | Bhullar, Navjot | en |
local.uneassociation | Unknown | en |
local.identifier.wosid | 000378669700011 | en |
local.year.published | 2016 | en |
local.fileurl.closedpublished | https://rune.une.edu.au/web/retrieve/6c2f6578-4aa6-4e45-b7d3-ebcb0c89cd63 | en |
local.subject.for2020 | 350604 Marketing communications | en |
local.subject.seo2020 | 280121 Expanding knowledge in psychology | en |
Appears in Collections: | Journal Article |
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