The Extent of Corporate Social Responsibility Engagement in Malaysian Banks Offering Islamic Banking Services

Title
The Extent of Corporate Social Responsibility Engagement in Malaysian Banks Offering Islamic Banking Services
Publication Date
2015
Author(s)
Adapa, Sujana
( author )
OrcID: https://orcid.org/0000-0002-4385-1783
Email: sadapa2@une.edu.au
UNE Id une-id:sadapa2
Type of document
Journal Article
Language
en
Entity Type
Publication
Publisher
Array Development
Place of publication
Canada
DOI
10.4172/1204-5357.1000113
UNE publication id
une:18203
Abstract
This study explores the extent of corporate social responsibility (CSR) engagement in Malaysian banks offering Islamic banking services. A total of 16 banks (10 local banks and 6 foreign banks) offering Islamic banking services forms the sample for this research study. Only banks offering Islamic banking services and listed on the Kuala Lumpur Stock Exchange were selected for the purpose of this research. Banks websites and annual reports were studied to gather and analyse the data through content analysis. Results obtained indicated that the local and the foreign banks differed significantly in terms of their engagement in CSR-based activities, CSR reporting, CSR communication and CSR board structure. Evidently Malaysian banks offering Islamic banking services need to focus on embedding relevant alternative strategies in order to publicise widely about their engagement in CSR-based activities. This would further enhance the banks brand reputation and strengthen their internal and external communication strategies.
Link
Citation
Journal of Internet Banking and Commerce, 20(2), p. 1-9
ISSN
1204-5357
Start page
1
End page
9

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