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Title: SMEs in the Digital Economy: Surviving the Digital Revolution
Contributor(s): Kotey, Bernice A  (editor); Mazzarol, Tim (editor); Clark, Delwyn (editor); McKeown, Tui (editor); Battisti, Martina (editor)
Publication Date: 2015
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Abstract: Our small to medium enterprises (SMEs) are currently facing the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. 'SMEs in the Digital Economy: Surviving the Digital Revolution' explores the many benefits, but also some of the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital market. This book contains ten chapters from a range of specialist authors. Each chapter has a unique but important message on the impact of the digital economy on SMEs in Australia and New Zealand, and the various ways in which SMEs are engaging in this economy. It reflects the diversity of issues and the complexity of small business as an area for government, industry and academics seeking to shape effective policies to support this important sector.
Publication Type: Book
Publisher: Tilde University Press
Place of Publication: Prahan, Australia
ISBN: 9780734621573
Fields of Research (FOR) 2008: 150302 Business Information Systems
150314 Small Business Management
Fields of Research (FoR) 2020: 350303 Business information systems
350716 Small business organisation and management
Socio-Economic Objective (SEO) 2008: 890403 Internet Broadcasting
Socio-Economic Objective (SEO) 2020: 220502 Internet, digital and social media
HERDC Category Description: A3 Book - Edited
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Extent of Pages: 194
Series Name: SEAANZ Research Book Series
Appears in Collections:Book

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