Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/17170
Title: Consumers Frequent Use of Internet Banking: Empirical Evidence from Australia
Contributor(s): Adapa, Sujana  (author)orcid ; Cooksey, Ray W  (author)
Publication Date: 2014
Handle Link: https://hdl.handle.net/1959.11/17170
Abstract: This study sets out to explore the factors that influence consumer's frequent use of internet banking in Australia. Consumers' frequent use of internet banking as a post-purchase behavioural pattern that has been neglected as most of the existing studies focus on either consumer adoption or pre-adoption behavioural patterns. More and more service businesses are finding that the acquisition of new customers is difficult and started to realise that understanding consumers' frequent use of internet banking as an effective strategy for retaining the existing customer base. This study is a response to a gap in existing literature which requires the application of more integrated theory testing and the identification of factors that influence the frequent use of internet banking in hierarchical order of importance to consumers. A conceptual framework is developed based on theoretical models related to the technology acceptance and diffusion of innovations theories. Data were collected from 372 internet banking users using a cross-sectional mall intercept survey in the Western Sydney region. Exploratory factor analysis was performed for factor clarification on five key scales related to the use of internet banking service delivery based on technology, channel, social, value for money and frequent use factors. The final components that emerged were employed in hierarchical logistic regression analysis to test the proposed framework. Value for money, channel and technology factors were found, in that order, to be influential in predicting consumers' frequent use of internet banking.
Publication Type: Journal Article
Source of Publication: Academy of Taiwan Business Management Review, 10(3), p. 65-74
Publisher: Taiwan Institute of Business Administration
Place of Publication: Taiwan
ISSN: 1813-0534
Field of Research (FOR): 150302 Business Information Systems
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Statistics to Oct 2018: Visitors: 467
Views: 466
Downloads: 0
Appears in Collections:Journal Article

Files in This Item:
2 files
File Description SizeFormat 
Show full item record

Page view(s)

64
checked on May 2, 2019
Google Media

Google ScholarTM

Check


Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.