Towards ecological sustainability: observations on the role of the arts

Abstract

This paper describes how the arts shape environmental behaviour of individuals and society and is a synthesis arising from a program of previous publication. The literature suggests that the arts may have a role in shaping environmental behaviour but it is not clear how or in what circumstances this might occur. Hence we set out to describe ways in which the arts shape environmental behaviour at the individual level and, through the accumulated actions of individuals, at the societal level. Through this examination we aim to explain the role of the arts in moving society towards ecological sustainability. Our research drew on interviews with 96 key informants working in the arts and in the natural resource management sectors, combined with a mix of empirical, experimental and post hoc studies of eight community-based art and environment events. On the basis of this research, a model was developed to describe how the arts can shape environmental behaviour. Three pathways are proposed: communicating information in an engaging form; creating empathy towards the natural environment; and embedding the arts in ecologically sustainable development.