Landholder adoption of low emission agricultural practices: A profiling approach

Title
Landholder adoption of low emission agricultural practices: A profiling approach
Publication Date
2015
Author(s)
Morgan, Methuen
Hine, Don W
( author )
OrcID: https://orcid.org/0000-0002-3905-7026
Email: dhine@une.edu.au
UNE Id une-id:dhine
Bhullar, Navjot
( author )
OrcID: https://orcid.org/0000-0002-1616-6094
Email: nbhulla2@une.edu.au
UNE Id une-id:nbhulla2
Loi, Natasha
( author )
OrcID: https://orcid.org/0000-0002-3561-1974
Email: nloi2@une.edu.au
UNE Id une-id:nloi2
Type of document
Journal Article
Language
en
Entity Type
Publication
Publisher
Academic Press
Place of publication
United Kingdom
DOI
10.1016/j.jenvp.2014.11.004
UNE publication id
une:16414
Abstract
Agriculture is the second largest source of greenhouse gases emissions in Australia. Any substantial reduction in national emissions will require behavior changes within the farming community. This study aimed to identify the primary psychological drivers and barriers associated with the adoption of low emission agricultural practices (LEAP) in a sample of 551 Australian farmers (mean age = 51.40 years; SD = 11.99). Multiple regression analysis revealed that farmers were more likely to adopt LEAP if they: perceived a clear financial benefit for such practices, believed they possessed the relevant knowledge and skill, were future oriented, and exhibited low levels of environmental apathy. Latent profile analysis categorized the sample of farmers into four distinct segments: Non-Green Dismissive (11%), Uncommitted (57%), Green Adopters (20%) and Profit-Driven Adopters (12%). Both Green and Profit-Driven adopters engaged in more LEAP than members of the Uncommitted and Non-Green Dismissive segments. Our results indicate that unique combinations of psychological drivers and barriers may influence LEAP adoption in each segment. This information can be used to inform the development of segment-specific messaging and engagement strategies.
Link
Citation
Journal of Environmental Psychology, v.41, p. 35-44
ISSN
1522-9610
0272-4944
Start page
35
End page
44

Files:

NameSizeformatDescriptionLink