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Title: Comparative Cultural Salience: Measures Using Free List Data
Contributor(s): Thompson, Eric C (author); Zhang, Juan  (author)
Publication Date: 2006
DOI: 10.1177/1525822X06293128
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Abstract: In this article, we discuss procedures for comparing the cultural salience of semantic domains and their constitutive signifiers between groups of respondents based on free list data. These methods allow us to assess the relative similarity and difference of the cognitive salience of elements within a domain across groups of respondents. We argue that cultural salience is an important but often overlooked variable in the structure of semantic domains. Comparing cultural salience provides one grounds for claims of cultural difference (or lack thereof) between different socially defined groups (e.g., national, ethnic, gender, academic). We use data collected on the cultural salience of countries in a project on perceptions of Southeast Asia as an example of the methods described.
Publication Type: Journal Article
Source of Publication: Field Methods, 18(4), p. 398-412
Publisher: Sage Publications Ltd
Place of Publication: United States of America
ISSN: 1552-3969
Field of Research (FOR): 160807 Sociological Methodology and Research Methods
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
School of Psychology

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