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Title: The affect heuristic and public support for three types of wood smoke mitigation policies
Contributor(s): Bhullar, Navjot  (author)orcid ; Hine, Don W  (author); Marks, Anthony  (author); Davies, Carol (author); Scott, John  (author)orcid ; Phillips, Wendy J  (author)orcid 
Publication Date: 2014
DOI: 10.1007/s11869-014-0243-1
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Abstract: This study applied the affect heuristic model to investigate key psychological factors (affective associations, perceived benefits, and costs of wood heating) contributing to public support for three distinct types of wood smoke mitigation policies: education, incentives, and regulation. The sample comprised 265 residents of Armidale, an Australian regional community adversely affected by winter wood smoke pollution. Our results indicate that residents with stronger positive affective associations with wood heating expressed less support for wood smoke mitigation policies involving regulation. This relationship was fully mediated by expected benefits and costs associated with wood heating. Affective associations were unrelated to public support for policies involving education and incentives, which were broadly endorsed by all segments of the community, and were more strongly associated with rational considerations. Latent profile analysis revealed no evidence to support the proposition that some community members experience internal "heart versus head" conflicts in which their positive affective associations with wood heating would be at odds with their risk judgments about the dangers of wood smoke pollution. Affective associations and cost/benefit judgments were very consistent with each other.
Publication Type: Journal Article
Grant Details: ARC/LP0883389
Source of Publication: Air Quality, Atmosphere and Health, 7(3), p. 347-356
Publisher: Springer Netherlands
Place of Publication: The Netherlands
ISSN: 1873-9318
Field of Research (FOR): 170113 Social and Community Psychology
170110 Psychological Methodology, Design and Analysis
050206 Environmental Monitoring
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
School of Psychology

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