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Title: Qualitative Research: A Case for a Multi-Angle View to Enhance 'Validity'
Contributor(s): Khan, Ashfaq Ahmad  (author)
Publication Date: 2014
DOI: 10.5539/ijbm.v9n9p29
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Fields of Research (FoR) 2008: 150101 Accounting Theory and Standards
150313 Quality Management
150310 Organisation and Management Theory
Fields of Research (FoR) 2020: 350101 Accounting theory and standards
350715 Quality management
350709 Organisation and management theory
Socio-Economic Objective (SEO) 2008: 930199 Learner and Learning not elsewhere classified
930499 School/Institution not elsewhere classified
939902 Education and Training Theory and Methodology
Socio-Economic Objective (SEO) 2020: undefined
160302 Pedagogy
Abstract: Qualitative and quantitative organizational research methods have been fiercely debated with regards to their 'value' in terms of the 'validity' and 'generalizability' of their respective research outcomes. Qualitative or phenomenological research paradigm requires a 'holistic' approach to analysing a particular phenomenon in order to address 'validity' and 'generalizability' issues, and therefore necessitates more 'intense' and 'comprehensive' approach to data analyses. This conceptual paper adds to the current debate among the positivists and the phenomenologists on the superiority of a particular research method and, resorting to the dialectical analysis, contributes to the current literature on organizational research methods through conditionalising the 'validity' and 'generalizability' of the research outcomes under the qualitative research paradigm to the use of appropriate 'research design'. Using the microfinance sector's paradigm shift of the 1990s as a case, the paper argues that, under the qualitative research paradigm, 'viewing' and 'analysing' a qualitative set of data with a combination of two or three established theoretical constructs would help the researcher overcome the relative 'flaw' or 'incapacity' of a single theoretical construct to address all aspects of a social phenomenon under investigation, and therefore, not only enhance readers' understanding of the issue but also conclude the research with relatively more 'valid' and 'generalizable' outcomes.
Publication Type: Journal Article
Source of Publication: International Journal of Business and Management, 9(9), p. 29-40
Publisher: Canadian Center of Science and Education
Place of Publication: Canada
ISSN: 1833-8119
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
UNE Business School

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