Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/15404
Title: | Continued And Frequent Use of Internet Banking by Australian Consumers: Identification of The Factor Components | Contributor(s): | Adapa, Sujana (author) | Publication Date: | 2011 | Handle Link: | https://hdl.handle.net/1959.11/15404 | Abstract: | The goal of this study was to investigate the factors that influence how consumers continue to use, and how frequently they use, internet banking in Australia. Patterns of continued use and frequency of use of internet banking have been neglected as most of the existing studies focus on either consumer adoption or acceptance of internet banking. However, in comparison to new customer acquisition, measures of continued and frequent use of internet banking are related to a cost-effective marketing strategy aimed at retaining customers. This study addresses a gap in existing literature which requires the application of more integrated theory testing and the identification of factors that influence the continued and frequent use of internet banking. The study sets out to develop a framework based on theoretical models related to the acceptance of technology and diffusion of innovations theory that encompasses technology, channel, social and value for money factors as predictors in the identification of influential factors for consumers and their continued and frequent use of internet banking. | Publication Type: | Journal Article | Source of Publication: | Journal of Internet Banking and Commerce, 16(2), p. 1-22 | Publisher: | Array Development | Place of Publication: | Canada | ISSN: | 1204-5357 | Fields of Research (FoR) 2008: | 150501 Consumer-Oriented Product or Service Development 150299 Banking, Finance and Investment not elsewhere classified 150399 Business and Management not elsewhere classified |
Socio-Economic Objective (SEO) 2008: | 909999 Commercial Services and Tourism not elsewhere classified 900101 Finance Services 900202 Professional, Scientific and Technical Services |
Peer Reviewed: | Yes | HERDC Category Description: | C1 Refereed Article in a Scholarly Journal | Publisher/associated links: | http://www.arraydev.com/commerce/jibc/2011-08/Sujana%20Adapa.pdf |
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Appears in Collections: | Journal Article UNE Business School |
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