Please use this identifier to cite or link to this item:
Title: Heritage Destination Revisitation: Malaysian Perspective
Contributor(s): Adapa, Sujana  (author)orcid ; Laukkanen, Tommi (author)
Publication Date: 2013
Handle Link:
Abstract: This research papers sets out to explore the heritage destination revisitation intentions of the Malaysian consumers. Although destination visitation research attracted significant attention over the past two decades, heritage sites are not the preferred destinations of choice. Therefore the present research intends to fill this identified gap in the existing literature by way of testing the relationship between the constructs customer satisfaction and customer revisitation intention through the frequency of Malaysian consumers visits. Data was obtained from 214 self-administered questionnaires through a cross-sectional survey conducted at the prominent tourist and heritage sites in Kuala Lumpur, Malaysia. Confirmatory factor analysis was used to validate customer satisfaction and customer revisitation constructs. Thereafter, structural model was built with the overall sample and finally the moderation effect of gender was tested using multigroup moderation analysis with pairwise tests of path coefficients. The results suggest that while for males frequency of visits has a highly significant positive effect on revisitation intention, the effect for females is highly significant alike, but negative.
Publication Type: Conference Publication
Conference Details: World Business and Social Science Research Conference, Bangkok, Thailand, 23rd - 25th October, 2013
Source of Publication: Proceedings of the World Business and Social Science Research Conference
Publisher: World Business Institute Australia
Place of Publication: Melbourne, Australia
Field of Research (FOR): 159999 Commerce, Management, Tourism and Services not elsewhere classified
150606 Tourist Behaviour and Visitor Experience
150699 Tourism not elsewhere classified
Socio-Economic Objective (SEO): 900301 Economic Issues in Tourism
900399 Tourism not elsewhere classified
900302 Socio-Cultural Issues in Tourism
HERDC Category Description: E3 Extract of Scholarly Conference Publication
Other Links:
Statistics to Oct 2018: Visitors: 393
Views: 392
Downloads: 6
Appears in Collections:Conference Publication
UNE Business School

Files in This Item:
2 files
File Description SizeFormat 
Show full item record

Page view(s)

checked on Feb 7, 2019
Google Media

Google ScholarTM


Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.