Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/15183
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Pappu, Ravi Sankar | en |
dc.contributor.author | Cooksey, Ray | en |
dc.contributor.author | Quester, Pascale | en |
dc.contributor.author | Rossiter, John | en |
dc.date.accessioned | 2014-06-03T15:53:00Z | - |
dc.date.created | 2003 | en |
dc.date.issued | 2004 | - |
dc.identifier.uri | https://hdl.handle.net/1959.11/15183 | - |
dc.description.abstract | Building brand equity is considered an important part of brand management. Increasingly, brands from one country are available to consumers in other countries. The country-of-origin is an important marketing variable influencing consumer product evaluations, purchasing decisions and brand images. Hence, marketers must understand the impact of country-of-origin on a brand's equity. However, the extant literature does not explain clearly how the country-of-origin of a brand affects its equity. The present research develops a theoretical framework explaining the impact of country-of-origin of a brand on its consumer-based equity, in a selected product category, in a given market. Brand equity was conceptualised as a combination of brand awareness, brand associations, perceived quality and attitudinal brand loyalty. Country-of-origin was defined as the 'country in which the product is made'. An empirical study was designed to test this framework and a model was tested in two product categories, televisions and cars. Three brands in each product category were included in the study. Data were collected from a systematic sample of 672 consumers, drawn from a major shopping mall in an Australian state capital, using a structured questionnaire incorporating a doubly-multivariate design. Respondents' macro and micro-country images were measured using pre-existing and previously used scales, modified using a pilot study. Brand equity was measured using a composite of different measures from the literature. Confirmatory factor analysis established support for the hypothesised four-dimensional model of consumer-based brand equity for both product categories and across six brands. Multivariate analysis of variance of the data derived from the confirmatory factor analysis indicated that consumer-based brand equity significantly varied according to the (i) country-of-origin of the brand (ii) product category and (iii) brand name within a product category. Canonical correlation analysis indicated that consumer-based equity of a brand was positively related to both macro and micro images of the country-of-origin of the brand. Overall, the results supported the proposed framework. The present research contributes to the area of country-of-origin effects and extends existing theory on brand equity by incorporating into it country-of-origin effects. These results have implications for international marketing managers. | en |
dc.language | en | en |
dc.title | Evaluation of a Theoretical Framework for Explaining the Interrelationships Between Country-of-Origin Effects and Consumer-Based Brand Equity | en |
dc.type | Thesis Doctoral | en |
dcterms.accessRights | UNE Green | en |
local.contributor.firstname | Ravi Sankar | en |
local.contributor.firstname | Ray | en |
local.contributor.firstname | Pascale | en |
local.contributor.firstname | John | en |
dcterms.RightsStatement | Copyright 2003 - Ravi Sankar Pappu | en |
dc.date.conferred | 2004 | en |
local.thesis.degreelevel | Doctoral | en |
local.thesis.degreename | Doctor of Philosophy | en |
local.contributor.grantor | University of New England | en |
local.profile.email | rcooksey@une.edu.au | en |
local.output.category | T2 | en |
local.record.place | au | en |
local.record.institution | University of New England | en |
local.identifier.epublicationsrecord | vtls008693391 | en |
local.access.fulltext | Yes | en |
local.contributor.lastname | Pappu | en |
local.contributor.lastname | Cooksey | en |
local.contributor.lastname | Quester | en |
local.contributor.lastname | Rossiter | en |
dc.identifier.staff | une-id:rpappu | en |
dc.identifier.staff | une-id:rcooksey | en |
local.profile.role | author | en |
local.profile.role | supervisor | en |
local.profile.role | supervisor | en |
local.profile.role | supervisor | en |
local.identifier.unepublicationid | une:15399 | en |
dc.identifier.academiclevel | Academic | en |
local.title.maintitle | Evaluation of a Theoretical Framework for Explaining the Interrelationships Between Country-of-Origin Effects and Consumer-Based Brand Equity | en |
local.output.categorydescription | T2 Thesis - Doctorate by Research | en |
local.thesis.borndigital | no | en |
local.search.author | Pappu, Ravi Sankar | en |
local.search.supervisor | Cooksey, Ray | en |
local.search.supervisor | Quester, Pascale | en |
local.search.supervisor | Rossiter, John | en |
local.open.fileurl | https://rune.une.edu.au/web/retrieve/c560a516-be25-4235-9517-d28776e75d41 | en |
local.open.fileurl | https://rune.une.edu.au/web/retrieve/53205b46-4d01-4db6-bd77-a205a14bfc31 | en |
local.open.fileurl | https://rune.une.edu.au/web/retrieve/f8296fb8-18c1-4a01-9688-be78e355f3b9 | en |
local.open.fileurl | https://rune.une.edu.au/web/retrieve/caf3017f-a9a8-4473-96a4-7f98c73d55ca | en |
local.open.fileurl | https://rune.une.edu.au/web/retrieve/a66c4d1c-4c3b-45e1-b950-e28930925bc2 | en |
local.uneassociation | Yes | en |
local.year.conferred | 2004 | en |
local.fileurl.open | https://rune.une.edu.au/web/retrieve/f8296fb8-18c1-4a01-9688-be78e355f3b9 | en |
local.fileurl.open | https://rune.une.edu.au/web/retrieve/c560a516-be25-4235-9517-d28776e75d41 | en |
local.fileurl.open | https://rune.une.edu.au/web/retrieve/53205b46-4d01-4db6-bd77-a205a14bfc31 | en |
local.fileurl.open | https://rune.une.edu.au/web/retrieve/caf3017f-a9a8-4473-96a4-7f98c73d55ca | en |
local.fileurl.open | https://rune.une.edu.au/web/retrieve/a66c4d1c-4c3b-45e1-b950-e28930925bc2 | en |
Appears in Collections: | Thesis Doctoral |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
open/SOURCE05.pdf | Thesis, part 2 | 3.71 MB | Adobe PDF Download Adobe | View/Open |
open/SOURCE06.pdf | Thesis, part 3 | 2.26 MB | Adobe PDF Download Adobe | View/Open |
open/SOURCE03.pdf | Abstract | 400.65 kB | Adobe PDF Download Adobe | View/Open |
open/SOURCE07.pdf | Thesis, part 4 | 2.26 MB | Adobe PDF Download Adobe | View/Open |
open/SOURCE04.pdf | Thesis, part 1 | 3.06 MB | Adobe PDF Download Adobe | View/Open |
Page view(s)
3,162
checked on Feb 25, 2024
Download(s)
1,290
checked on Feb 25, 2024
Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.