Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/15183
Full metadata record
DC FieldValueLanguage
dc.contributor.authorPappu, Ravi Sankaren
dc.contributor.authorCooksey, Rayen
dc.contributor.authorQuester, Pascaleen
dc.contributor.authorRossiter, Johnen
dc.date.accessioned2014-06-03T15:53:00Z-
dc.date.created2003en
dc.date.issued2004-
dc.identifier.urihttps://hdl.handle.net/1959.11/15183-
dc.description.abstractBuilding brand equity is considered an important part of brand management. Increasingly, brands from one country are available to consumers in other countries. The country-of-origin is an important marketing variable influencing consumer product evaluations, purchasing decisions and brand images. Hence, marketers must understand the impact of country-of-origin on a brand's equity. However, the extant literature does not explain clearly how the country-of-origin of a brand affects its equity. The present research develops a theoretical framework explaining the impact of country-of-origin of a brand on its consumer-based equity, in a selected product category, in a given market. Brand equity was conceptualised as a combination of brand awareness, brand associations, perceived quality and attitudinal brand loyalty. Country-of-origin was defined as the 'country in which the product is made'. An empirical study was designed to test this framework and a model was tested in two product categories, televisions and cars. Three brands in each product category were included in the study. Data were collected from a systematic sample of 672 consumers, drawn from a major shopping mall in an Australian state capital, using a structured questionnaire incorporating a doubly-multivariate design. Respondents' macro and micro-country images were measured using pre-existing and previously used scales, modified using a pilot study. Brand equity was measured using a composite of different measures from the literature. Confirmatory factor analysis established support for the hypothesised four-dimensional model of consumer-based brand equity for both product categories and across six brands. Multivariate analysis of variance of the data derived from the confirmatory factor analysis indicated that consumer-based brand equity significantly varied according to the (i) country-of-origin of the brand (ii) product category and (iii) brand name within a product category. Canonical correlation analysis indicated that consumer-based equity of a brand was positively related to both macro and micro images of the country-of-origin of the brand. Overall, the results supported the proposed framework. The present research contributes to the area of country-of-origin effects and extends existing theory on brand equity by incorporating into it country-of-origin effects. These results have implications for international marketing managers.en
dc.languageenen
dc.titleEvaluation of a Theoretical Framework for Explaining the Interrelationships Between Country-of-Origin Effects and Consumer-Based Brand Equityen
dc.typeThesis Doctoralen
dcterms.accessRightsUNE Greenen
local.contributor.firstnameRavi Sankaren
local.contributor.firstnameRayen
local.contributor.firstnamePascaleen
local.contributor.firstnameJohnen
dcterms.RightsStatementCopyright 2003 - Ravi Sankar Pappuen
dc.date.conferred2004en
local.thesis.degreelevelDoctoralen
local.thesis.degreenameDoctor of Philosophyen
local.contributor.grantorUniversity of New Englanden
local.profile.emailrcooksey@une.edu.auen
local.output.categoryT2en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordvtls008693391en
local.access.fulltextYesen
local.contributor.lastnamePappuen
local.contributor.lastnameCookseyen
local.contributor.lastnameQuesteren
local.contributor.lastnameRossiteren
dc.identifier.staffune-id:rpappuen
dc.identifier.staffune-id:rcookseyen
local.profile.roleauthoren
local.profile.rolesupervisoren
local.profile.rolesupervisoren
local.profile.rolesupervisoren
local.identifier.unepublicationidune:15399en
dc.identifier.academiclevelAcademicen
local.title.maintitleEvaluation of a Theoretical Framework for Explaining the Interrelationships Between Country-of-Origin Effects and Consumer-Based Brand Equityen
local.output.categorydescriptionT2 Thesis - Doctorate by Researchen
local.thesis.borndigitalnoen
local.search.authorPappu, Ravi Sankaren
local.search.supervisorCooksey, Rayen
local.search.supervisorQuester, Pascaleen
local.search.supervisorRossiter, Johnen
local.open.fileurlhttps://rune.une.edu.au/web/retrieve/c560a516-be25-4235-9517-d28776e75d41en
local.open.fileurlhttps://rune.une.edu.au/web/retrieve/53205b46-4d01-4db6-bd77-a205a14bfc31en
local.open.fileurlhttps://rune.une.edu.au/web/retrieve/f8296fb8-18c1-4a01-9688-be78e355f3b9en
local.open.fileurlhttps://rune.une.edu.au/web/retrieve/caf3017f-a9a8-4473-96a4-7f98c73d55caen
local.open.fileurlhttps://rune.une.edu.au/web/retrieve/a66c4d1c-4c3b-45e1-b950-e28930925bc2en
local.uneassociationYesen
local.year.conferred2004en
local.fileurl.openhttps://rune.une.edu.au/web/retrieve/f8296fb8-18c1-4a01-9688-be78e355f3b9en
local.fileurl.openhttps://rune.une.edu.au/web/retrieve/c560a516-be25-4235-9517-d28776e75d41en
local.fileurl.openhttps://rune.une.edu.au/web/retrieve/53205b46-4d01-4db6-bd77-a205a14bfc31en
local.fileurl.openhttps://rune.une.edu.au/web/retrieve/caf3017f-a9a8-4473-96a4-7f98c73d55caen
local.fileurl.openhttps://rune.une.edu.au/web/retrieve/a66c4d1c-4c3b-45e1-b950-e28930925bc2en
Appears in Collections:Thesis Doctoral
Files in This Item:
10 files
File Description SizeFormat 
open/SOURCE05.pdfThesis, part 23.71 MBAdobe PDF
Download Adobe
View/Open
open/SOURCE06.pdfThesis, part 32.26 MBAdobe PDF
Download Adobe
View/Open
open/SOURCE03.pdfAbstract400.65 kBAdobe PDF
Download Adobe
View/Open
open/SOURCE07.pdfThesis, part 42.26 MBAdobe PDF
Download Adobe
View/Open
open/SOURCE04.pdfThesis, part 13.06 MBAdobe PDF
Download Adobe
View/Open
1 2 Next
Show simple item record

Page view(s)

3,162
checked on Feb 25, 2024

Download(s)

1,290
checked on Feb 25, 2024
Google Media

Google ScholarTM

Check


Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.