Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/13393
Title: Consumers' Characteristics and Preferences in the Australian Beef Market
Contributor(s): Morales, Luis Emilio (author)orcid ; Griffith, Garry (author)orcid ; Wright, Victor (author); Fleming, Euan (author); Umberger, Wendy (author)
Publication Date: 2010
Handle Link: https://hdl.handle.net/1959.11/13393
Abstract: Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the characteristics and influences of each consumer and the effect on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Research has detected premiums for branded beef cuts, where product attributes related to specific preferences had more influence than income and other consumer characteristics. Focus-group research, reported in this paper, has identified different segments, premiums for preferred products and the potential for large-scale differentiation and branding in the Australian market.
Publication Type: Conference Publication
Conference Name: 4th Annual Faculty of The Professions Postgraduate Research Conference: Bridging the Gap between Ideas and Doing Research, Armidale, Australia, 13th - 17th July, 2009
Conference Details: 4th Annual Faculty of The Professions Postgraduate Research Conference: Bridging the Gap between Ideas and Doing Research, Armidale, Australia, 13th - 17th July, 2009
Source of Publication: Bridging the Gap between Ideas and Doing Research: Proceedings of the 4th Annual Postgraduate Research Conference, p. 185-210
Publisher: University of New England
Place of Publication: Armidale, Australia
Field of Research (FOR): 140299 Applied Economics not elsewhere classified
150501 Consumer-Oriented Product or Service Development
140201 Agricultural Economics
Peer Reviewed: Yes
HERDC Category Description: E1 Refereed Scholarly Conference Publication
Other Links: http://www.une.edu.au/faculties/professions/Resources/2010confabstracts/2009prcproceedings.pdf
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Appears in Collections:Conference Publication
UNE Business School

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