Women Look Too: What We Know about Visual Attention to Erotic Imagery in Women

Abstract

It is often assumed that men show greater preference for and sexual arousal associated with visual erotica than women. However, a growing body of literature now supports the argument that women also show significant interest in visual erotica, although their attention to it often shows significant variation in viewing patterns when compared to men. Findings from viewing time paradigms and eye-tracking studies will be reviewed, and future directions are suggested.