Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/12689
Title: Variables affecting the propensity to buy branded beef among groups of Australian beef buyers
Contributor(s): Morales, L Emilio (author)orcid ; Griffith, Garry (author)orcid ; Wright, Victor (author); Fleming, Euan (author); Umberger, Wendy (author); Hoang, Nam (author)orcid 
Publication Date: 2013
DOI: 10.1016/j.meatsci.2013.02.005
Handle Link: https://hdl.handle.net/1959.11/12689
Abstract: Australian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons.
Publication Type: Journal Article
Source of Publication: Meat Science, 94(2), p. 239-246
Publisher: Elsevier BV
Place of Publication: The Netherlands
ISSN: 1873-4138
0309-1740
Field of Research (FOR): 140201 Agricultural Economics
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
UNE Business School

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