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Title: Exploring the Determinants of Memorable Tourism Experiences
Contributor(s): Chandralal, Lalith (author); Valenzuela, Fredy  (author)
Publication Date: 2012
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Abstract: This paper presents the findings of an exploratory research which investigates the determinants of memorable tourism experiences (MTEs) from travellers' perspectives. Data analysis involved 100 reported tourism experiences at two reputable travel blogs and 35 in-depth interviews with a purposive sample of frequent Australian travellers. Findings revealed 10 themes of positive MTEs of which 9 represent cognitive domain: (a) perceived meaningfulness (b) perceived opportunities to encounter authentic local experiences (c) perceived significance (d) perceived novelty (e) perceived local hospitality (f) perceived serendipity and surprises (g) perceived group mentality (g) perceived professionalism of local guides, and (h) perceived flexibility whereas the last theme (J) represent affective domain: positive emotions associated with MTEs.
Publication Type: Conference Publication
Conference Name: ANZMAC 2012: Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, 3rd - 5th December, 2012
Conference Details: ANZMAC 2012: Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, 3rd - 5th December, 2012
Source of Publication: Australian and New Zealand Marketing Academy Conference 2012 Proceedings, p. 1-7
Publisher: Ehrenberg-Bass Institute for Marketing Science
Place of Publication: online
Field of Research (FOR): 150399 Business and Management not elsewhere classified
Socio-Economic Outcome Codes: 910403 Marketing
Peer Reviewed: Yes
HERDC Category Description: E1 Refereed Scholarly Conference Publication
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