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Title: Effects of Repeated Exposure to a Graphic Smoking Warning Image
Contributor(s): Rooke, Sally Erin  (author); Malouff, John M  (author); Copeland, Jan (author)
Publication Date: 2012
DOI: 10.1007/s12144-012-9147-0
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Abstract: Several countries have introduced graphic warning images aimed at discouraging smoking. However, the images may be subject to an habituation effect. This study examined the effects of repeated exposure to an image of smoking-related mouth cancer in 24 smokers, 20 ex-smokers, and 39 individuals who had never smoked regularly. Participants viewed the warning image seven times over 7 to 14 days. Trend analysis showed that the smokers had high distress initially when viewing the image, followed by a significant lessening of image-related distress that leveled out over time. Nonetheless, viewing the image had a significant linearly increasing positive effect on their intention to quit smoking, with no sign that the effect of the image on intention was wearing out. The two groups of nonsmokers showed response patterns different from those of the smokers, including signs of habituation to the image. Other results showed a significant relationship between experiencing a high level of distress when viewing the image and having a negative attitude toward smoking. The implications of these findings are discussed in light of anti-smoking campaigns.
Publication Type: Journal Article
Source of Publication: Current Psychology, 31(3), p. 282-290
Publisher: Springer New York LLC
Place of Publication: United States of America
ISSN: 1936-4733
Fields of Research (FoR) 2008: 170106 Health, Clinical and Counselling Psychology
Fields of Research (FoR) 2020: 520302 Clinical psychology
520303 Counselling psychology
520304 Health psychology
Socio-Economic Objective (SEO) 2008: 920414 Substance Abuse
Socio-Economic Objective (SEO) 2020: 200499 Public health (excl. specific population health) not elsewhere classified
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Appears in Collections:Journal Article

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