Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/11284
Title: Effects of Repeated Exposure to a Graphic Smoking Warning Image
Contributor(s): Rooke, Sally Erin  (author); Malouff, John M  (author); Copeland, Jan (author)
Publication Date: 2012
DOI: 10.1007/s12144-012-9147-0
Handle Link: https://hdl.handle.net/1959.11/11284
Abstract: Several countries have introduced graphic warning images aimed at discouraging smoking. However, the images may be subject to an habituation effect. This study examined the effects of repeated exposure to an image of smoking-related mouth cancer in 24 smokers, 20 ex-smokers, and 39 individuals who had never smoked regularly. Participants viewed the warning image seven times over 7 to 14 days. Trend analysis showed that the smokers had high distress initially when viewing the image, followed by a significant lessening of image-related distress that leveled out over time. Nonetheless, viewing the image had a significant linearly increasing positive effect on their intention to quit smoking, with no sign that the effect of the image on intention was wearing out. The two groups of nonsmokers showed response patterns different from those of the smokers, including signs of habituation to the image. Other results showed a significant relationship between experiencing a high level of distress when viewing the image and having a negative attitude toward smoking. The implications of these findings are discussed in light of anti-smoking campaigns.
Publication Type: Journal Article
Source of Publication: Current Psychology, 31(3), p. 282-290
Publisher: Springer New York LLC
Place of Publication: New York, United States of America
ISSN: 1046-1310
1936-4733
Field of Research (FOR): 170106 Health, Clinical and Counselling Psychology
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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