Browsing by Author Rossiter, John

Showing results 1 to 1 of 1
Publication DateTitleAuthor(s)Date Added
2004Evaluation of a Theoretical Framework for Explaining the Interrelationships Between Country-of-Origin Effects and Consumer-Based Brand EquityPappu, Ravi Sankar; Cooksey, Ray; Quester, Pascale; Rossiter, John3-Jun-2014