Browsing by Author Pappu, Ravi Sankar

Showing results 1 to 4 of 4
Publication DateTitleAuthor(s)Date Added
2005Consumer-based brand equity: improving the measurement - empirical evidencePappu, Ravi Sankar; Quester, Pascale G; Cooksey, Ray Wagner 1-Dec-2009
2007Country image and consumer-based brand equity: relationships and implications for international marketingPappu, Ravi Sankar; Quester, Pascale G; Cooksey, Ray Wagner 10-Nov-2009
2006Cyber-rigging click-through rates: Exploring the ethical dimensionsFisher, Josephine A ; Pappu, Ravi Sankar13-Aug-2009
2004Evaluation of a Theoretical Framework for Explaining the Interrelationships Between Country-of-Origin Effects and Consumer-Based Brand EquityPappu, Ravi Sankar; Cooksey, Ray; Quester, Pascale; Rossiter, John3-Jun-2014